Link building still plays an important role in the current Google SEO, so how to get high-quality referral traffic through links? Jiexin Internet Marketing Agency will introduce you to three types of links to obtain high-quality referral traffic.
Many people think that links will depreciate in value, however, Jiexin Internet Marketing Agency is cautious to say that the currentLinks in Google SEOstill play a very important role.
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Taking it a step further, even if links end up losing their ranking power, they are still valuable to a marketer because links are important for exposure and branding. But ultimately linking is not just good for SEO and branding, it also sends referral traffic.
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What are the benefits of referral traffic? Referral traffic is valuable because it puts your content in front of new visitors, creating new opportunities for customer engagement and conversion.
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A recent professional marketing survey shows that in the absence of search advertising traffic, referral traffic is what channel marketers most want to grab (social media is also a form of referral traffic):


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But do all links lead naturally to referral traffic? I got an organic link, does that mean I will get referral traffic too?
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No. The truth is that not all editable links turn into referral traffic, even if it has an important domain name and gets a lot of traffic. This is because people don't necessarily click every link in an article.
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Sometimes, a link is like a reminder, but there is no need to actually click, because the website you are browsing provides the content you really need. Likewise, some links exist simply because you're looking for more information, and many readers aren't keen to dig deeper.
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In order to really drive an increase in referral traffic, there must be a good reason for readers to click on a link to your site, and if your traffic is constantly growing, the linking pages will need their own uninterrupted traffic source as well, e.g. if the linking page Ranking high in a large-capacity keyword search, he will get long-term and stable traffic.
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With that in mind, here are three types of links that will quickly increase your referral traffic.
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1. Links from news aggregation
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News aggregators like Reddit, Hacker News, Inbound.org, Growth Hackers, etc. often use submission and voting systems where users can submit great links and vote for their favorites. Many times, editors and even editorial offices are on the phone asking what is worth sharing. When a link gets your site to the top of the front page, it has high exposure and attention, provided the link has been vetted as a high-quality link by other users in the community or by a credible source.
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Why are these links driving referral traffic?
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News aggregators only aggregate links, they don't create content. So you have to go and browse the site yourself to find something of value, to see what is out of the ordinary. So the incentive to click is very high.
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Examples of news aggregator links:
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Back in May, Larry wrote an article analyzing why eBay was hit hard by Panda 4.0. The authorities have joined together and we've gained a lot of value, including layout positioning for several major news aggregators such as Inbound.org and Hacker News. But the biggest push was Ars Technica, who gave us links to the “Editor’s Picks” box on the front page and our property information columns with the New York Times and National Geographic.
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Many other websites such as Search Engine Land, Forbes, etc. have described this matter in detail, giving us credit and links. But most sites have written summaries of our findings, so the chances of incentivizing a link to be clicked are low. And the “Editor’s Pick” link gets a lot of clicks.


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The Ars Technica link was responsible for the greatest push for referrals.
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Notice:The downside of this type of traffic is that it has a spike rather than a constant stream. News aggregators are constantly being updated, so it's impossible for your link to stay on top all the time.
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Similarly, a person with a lot of followers who shares a message on a social network will get a lot of reposts and traffic, but once the link drops from the top, the traffic will disappear one after another.
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Since these traffic will not always be high, if your website has gained some returning customers, such as a famous blog ore-newsletter, that would be great.
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Ways to get links from news aggregators:
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Create engaging content and then improve the quality of that content, which is to your advantage if you're already active in certain communities, because other users are likely to be reading your articles and appreciate what you've written of interest. Also check out the notes on how to get more votes on Inbound.org.
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2. Links from resource lists
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Getting a link from some related industry website is a major SEO victory. You will feel that the link is busy all day. But in order to get links in many resource sites, linking your business is potentially valuable. That's because it's as powerful as it is for customers to click on your site, and you'll keep getting extras too.
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Why do these links drive your referral traffic?
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As an example, a user Googles "best keyword tools" and finds a listing on a well-known website that ranks near the top of the search results. They were clearly looking for a keyword tool, so the purpose was clear. Not only do they want some tools, they want to find their own tools. If Keyword Tool is on that list, there's a good chance they'll click through. "Best Keyword Tool" has been a viable keyword with steady traffic for months, and as long as this listing maintains its rankings, it will continue to drive traffic to your site.
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Just like today's Google organic search keyword "SEO tools".


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Ways to get a link to the resource list:
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Of course, build link-worthy resources! These resources could be tools or some great study guides like The Beginner's Guide to SEO or our own SEO University.
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3. Links in third-party comments
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This is a great scheme similar to the one above, but if you're lucky, you can get an entire article dedicated to commenting on your own content instead of just one section of a list.
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Why are these links driving referral traffic?
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The process is like this:
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Step 1: People who are curious about the product will search for more information.
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Step 2: Look for people with positive reviews who will click through to your website to learn more.
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Reaffirmation works well, and third-party endorsements make it easier for visitors to click through to your website and hopefully engage further, like buying your product or requesting a free trial.
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How to get link evaluation?
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First you need to find some content to comment on, but if you're a merchant, you should already have that. If there are no reviews, you look for sites that review similar products and services, then create a list that offers free demos and free trials, if it’s a software product, or if it’s a physical product, give away some samples. If you get a review, it gets referral traffic, and free samples are rewarded. But make sure your product is top-notch, otherwise negative reviews will only backfire.
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What kind of link will not have referral traffic?
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There are still many links that will not have referral traffic, such as:
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1. Links in blog posts and articles:Links related to the content of the article can send traffic, as long as you have a good enough reason for readers to drop the article they are reading (or blog with high reading volume), but they usually don't do it. Similar blog links are best practice, but they probably won't bring you much actual traffic.
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2. Image source link:It's good for the brand and only a few people will click. This is because a "linkable asset" is also an asset, and most people won't care, so they won't click.
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3. Blog comment link:You've got far better link building strategies than this one. In fact, we've eliminated all links in the comments. They're all nofollow, though according to our recent decision, spammers won't even get a nofollow link (unless you're a veteran, respected user, and sharing a genuinely relevant link) .
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Of course, I'm not saying that links that don't get clicks are worthless. Links from authoritative domain names will still affect the ranking algorithm, and they can still be of great help to brand promotion. But if your manager tells you to increase referral traffic rather than just links, focus on links that actually get clicks.