If you want to stand out in Google search results, you must not only have comprehensive optimization techniques, but also need special practical skills. This article will provide you with 5 ways to enable small websites to compete with industry giants in Google search results.
Google Knowledge Graph一直致力于在其搜索結(jié)果頁面顯示最新的、不斷強(qiáng)化的列表。如果你愿意花一點(diǎn)時(shí)間學(xué)習(xí)搜索引擎的運(yùn)行規(guī)律，并相應(yīng)地改造你的網(wǎng)站，做一些必要的結(jié)構(gòu)改進(jìn)，那么，你的網(wǎng)站就可以輕松排到搜索結(jié)果的首頁。?
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一、定位！
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無論你的業(yè)務(wù)范圍分布集中還是分散，我們的目的是，幫助積極搜索你的產(chǎn)品或服務(wù)的群體在搜索結(jié)果中找到你的“突出頁面”，完全不受地點(diǎn)和設(shè)備的限制，例如“附近商務(wù)”讓你的網(wǎng)站在搜索結(jié)果中脫穎而出。
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通過Google My Business版塊，可以將你的業(yè)務(wù)信息發(fā)布在搜索結(jié)果、地圖和Google+上面。這樣一來，不管客戶使用什么設(shè)備，都很容易找到你公司的所在地。這些年，人們對(duì)Google地圖越來越熟悉，但Knowledge Graph超越了地圖，它囊括了特定商品評(píng)論，并能及時(shí)通過社交媒體實(shí)現(xiàn)資源分享。
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For example, when you search for your favorite shop such as Kohl's, Knowledge Graph will provide you with more location information related to it. In this way, Kohl's has the opportunity to gain more Google + fans while promoting promotions in time to attract more customers. When you take advantage of the specific structured logo provided by Schema.org, everything will become simple and easy.
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2. List of major events.
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If your business is in a cruising state, then you can use architectural tags to provide activities, events, places, times and so on related to all recent news. For example, search for Dave Matthews Band and you will not only see playlists, band member information, but information about upcoming events and ticketing information in your area.
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Structured marking of major events is a model of strengthening lists, which can emphasize the time and place of current events such as concerts, lectures or festivals. If you know how to search can trigger the search engine to respond accordingly, then you can easily understand why the search results about your geographic information appear in the search list.
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We will notice that through the "Service" attribute, ticketing information can be added to the content section of the webpage background, such as the information of Kohl's Department Store in Google Knowledge Graph. To ensure the uniformity of the code, repeating events should be marked with different codes.
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Third, add interesting points.
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You can add attractions to a certain geographical location with better quality images, so that you have a chance to naturally rank first on a specific search page. You just need to take a moment to structurally mark the activity information of your local attractions, and this information will affect the order of various items in the local carousel from left to right.
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Whether you are a scooter vendor or the owner of an international restaurant chain, if you apply structured markup to your online content, you can present more regular search results and a very rich visual experience for the questions people ask on search engines.
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