從客戶，老板，同事那最經常聽到拒絕SEO投入的說法是不可預測，競價更好，耗時太長等等。

經過深思熟慮的SEO策略將為您的網站帶來更多優(yōu)質的流量。 根據客戶需求量身定制的優(yōu)質內容將帶來更高的轉化率。 這些都是眾所周知的。 但完全忽視谷歌搜索引擎優(yōu)化并不僅僅意味著在這里或那里失去一些銷售機會：它可能是有風險的或在財務上可能是災難性的。

以下五種方式可能會影響您的外貿生意底限：

1. Use Google PPC (competitive advertising) as an alternative to SEO.

According to Jie Win understand, at present the domestic market absolute majority of SEO companies have basically abandoned SEO, and to use Google bidding advertising to fill, beware of being fooled.

2. 錯失或誤解利潤豐厚的利基市場。

以為做少數幾個熱門關鍵詞即可。

3. 對Google算法更新毫無準備。

To be honest, Jie Ying has suffered losses on this issue many times. Recently, in August 2018, Google's "Media Algorithm Update" (YMYL, Your Money or Your Life, that is, an algorithm that requires money or kills life. More stringent requirements are put forward for the quality of website content and the health of external chain. ), which has caused a certain negative impact on many websites.

4. Do not understand SEO companies to make foreign trade website.

不懂SEO的公司只是幫助你擁有一個網站，精通SEO的公司幫助你擁有一個好網站。

5. 缺乏信譽和信任。

While there is obviously a direct relationship between organic traffic and sales, you can miss out on many other benefits if you ignore SEO. For example, as we all know, natural ranking has much higher reputation for searchers than advertising list. If you occupy the first page of Google in the whole industry, then this is a good public relations and will strengthen the view that your company has authority and expertise. This is also the "brand" promotion component that Jieying has been emphasizing.

If you ignore search engine optimization and your site shows little or no in the natural ranking list, it may make searchers more suspicious of your credibility and even affect the conversion rate of your PPC advertisements.

結論：

在沒有Google SEO策略的情況下開展外貿業(yè)務當然是可能的，甚至可能取得成功。 然而，谷歌搜索引擎優(yōu)化可以讓你從更大的銷售和成功中恢復過來，將競爭對手的機會留在桌面上搶奪。

A reliable search engine optimization strategy allows you to minimize the risk of falling sales while maximizing your online exposure and taking advantage of the most profitable opportunities to bring you more advantages.

Original: https://searchengineland.com/5-ways-igniting-seo-could-affect-your-bottom-line-306780
本文網址: http://miniball.cn/ignoring-seo-affect.html


拓展閱讀：

被核心算法更新影響怎么辦？

Google said that every time it updates, some websites rank up and some go down. As far as this core algorithm update is concerned, a website that has dropped in ranking does not mean that there is anything wrong, just because other websites that were previously underestimated are now coming up.

Therefore, there is nothing on the website that can be revised or optimized for such core algorithm updates. All you can do is concentrate on doing high-quality content. If Google updates are specific to specific areas, such as page speed, links, and mobile friendliness, they will say, but this comprehensive core algorithm update is comprehensive, and there is really nothing to optimize. On the contrary, Google purposely shows that the page ranked down in the update is not necessarily problematic, and it is SEO that is afraid of changing things that should not be changed.