Link building is always an important part of Google SEO. With the continuous update of Google algorithm, link building methods are constantly changing. This article will give you a deep understanding of link building and master the best marketing strategies.
Publishing links as a way to increase website traffic is becoming less and less effective. Posting backlinks used to be easy, but now Google has evolved to recognize the quality and trustworthiness of links. However, just because link building has become more difficult doesn't mean link building is dead.
?
futurelink buildingWhat will it be like?
?
In the future, link building will be much more than just posting links.
?
the link has always beenImportant Factors Affecting Website Rankingone. Google always judges the quality of the website by analyzing the relevant data of the website and whether the website can bring a good experience to users. In short, Google is getting smarter and better able to understand websites and users.
?
It also means that if your link is deemed valuable by Google, then you will be able to sell more products and reach a wider market. In essence, link building is equivalent to marketing. But to do this, it is not easy.
?
spam link
?
Spam links will only ruin the website. Maybe one percent of spam link publishers can get away with short-term gains, but they certainly cannot maintain it in the long run.
?
1. Link building in the past
?
For a long time in the past, Google couldn't tell the link apart. Mainly reflected in the following aspects:
?
1. How reliable is the link?
?
2. Is the link actually released?
?
3. Whether the link is purchased
?
4. Are the links high quality?
?
5. How relevant is the link?
?
While Google still needs to improve in these areas, it has gotten smarter in recent years. In the past, a link was a link, and whoever had the most links benefited more. Google has been trying to identify the quality of these links, but several factors have been interfering with Google's search engine. In the end, Google realized that they had to look at this problem from a different angle. Thus was born the Penguin Algorithm. Instead of identifying which are high-quality links, it is better to identify which are spam links. This practice has little effect on Google search engine, but it affects the whole SEO. The entire SEO industry realizes that link spam must be eliminated.
?
2. Link building today
?
Google is able to understand languages ??better.
?
Today's Google search engine has been able to better understand everything on the Internet, and the Hummingbird algorithm is just the beginning of the development of Google search engine in this regard. Google believes that if Hummingbird's technology can improve query efficiency, it can in turn help search engines better identify links.


?
People in the search engine world wouldn't comment when Google turned on the technology in 2012, but we're sure it's partly because of the way hummingbirds perform at language understanding. Hummingbird is just the beginning, and there will be many more advanced algorithms in the future, although many people still don't know how Google ranks.
?
Google is learning about people.
?
Google is learning about people all the time, which sounds creepy. In fact, Google wants to get as much data as possible from people so that it can provide people with more relevant search results. Google's understanding of the keywords we enter may not be what we need, or these keywords are still not enough to help us find what we want, and Google needs more text.


?
3. Predict the future of Google
?
1. The importance of anchor text will be weakened
?
The impact of anchor text on rankings works in theory, but in practice it doesn't work that well. In the past, when posting links, people could not understand why Google gave such a high weight to external links. Jiexin Internet Marketing Agency believes that using exact matching keywords in links is unnatural to most webmasters, and the only people who use them in this way are those who specialize in SEO.
?
We cannot deny that anchor text will affect website ranking, and Google needs more time to perfect it. But what is certain is that using too much commercial anchor text in the link profile will do more harm than good to the ranking of the website, because it will make the link unnatural.
?
In the future, Google may not need external links, and it will better understand the importance of website content.
?
2. The importance of deep linking will diminish
?
Suppose you have a website selling laptops, each laptop has its own separate webpage, and your website has webpages for different styles of laptops. But there are other retailers selling laptops with the same specs as yours online, and their pages look very similar to yours. So how does Google determine which website ranks higher?
At this time, the external link linking to the product page plays a very critical role, but it has to be admitted that this method is very poor. Google may be good at discerning the nuances in the questions users are asking, and the deep links that users often link to these pages are signals that Google recognizes.
?
Competition among smaller companies will become more intense.
?
Even a small website without many external links can still rank very high in search engines if it has an exact anchor text. In other words, anchor text is critical, it allows Google to provide the best search results to match the user's anchor text. It also means that big brands don't always provide the best service for users, and Google is gradually realizing this. Determining whether a company name is defined as a brand is very subjective.
?
Sometimes it can be beneficial for users to have those big brand sites appear in search results. And Google needs more than brands, links are one of them, and Google is trying to get them. the
?
4. What it all means
?
Predicting the future is hard, and knowing what to do is even harder, but there are things we can do.
?
1. Ask realistic questions
?
Marketing is hard, and if you or your clients want to beat the competition, here are a few questions you need to be prepared to ask about your company:
?
1) Why does this company exist? (good question has nothing to do with making money)
?
2) Why do you want your website to have a high ranking on Google?
?
3) How are you different from your competitors?
?
4) If your website disappeared from Google tomorrow, would anyone notice?
?
5) Why do you want to be linked?
?
6) What value can you provide to your users?
?
These questions won't give you a better solution, but they will drive you to think deeply about why you need links and customers. Although these questions are difficult to answer, they are precisely the key points.
?
2. Stop using scalable external link building strategies
?
Expansive links will lose quality and may be listed as a priority by Google search engines. For example, suppose a website generates 700 backlinks, but it does not actually send 700 promotional emails. This site generated links due to promotion, but did not point out that it should pay attention to expansion links.
?
3. Marketing according to customer preferences
?
Assuming that your company is very large, the scale is out of reach for many companies, but this does not mean that you can not do marketing based on customer preferences. Some companies, such as Brewdog and Hawksmoor, use some personalization methods to promote their products. They don't need to spend huge sums of money advertising on TV because they have a wide range of products and eye-catching promotional messages. They've added value to their product, and that's the key, they don't have to worry about link building because they get links naturally.
?
In order to market according to customer preferences, it is necessary to pay attention to the interestingness of information and the added value of products.
?
4. Don’t bury your talent
?
The worst thing you can do is ignore trends and changes that are taking place. The Google search engine changes, user expectations change, and the industry changes. As an industry player, if you have been able to adapt well to the changes in the entire industry in the past few years, you must persevere if you want to survive.
?
Back to link building, accept the fact that marketing is hard and link building is even harder.
?
V. Summary
?
Links will always exist. But the world is changing, and we must focus on what really matters: promoting our products and building a loyal customer base.