絕大多數(shù)外貿(mào)企業(yè)幾乎不可能自己運行一個SEO項目 – 至少你別想在前期有太大的發(fā)展。與此同時,你可能又不太愿意雇傭一個SEO公司. After all, you know there are a lot of SEO agencies that do a poor job, which may put you at higher risk, causing (Google's) manual punishment or算法懲罰。
此外,許多SEO公司的收費是非常昂貴的。但是,如果你知道如何尋找優(yōu)秀的SEO代理公司,你可以找到一個能負責的,可靠的,有能力回饋給你的投資難以置信的回報的SEO代理公司(Google Optimization Inc).
為什么需要SEO代理公司?
首先,你不能單獨完成它,所以你的兩個主要選項(除了一個代理公司)是雇傭全職SEO人員或外包給SEO公司來處理大量SEO工作。雖然各有優(yōu)點,但是全職員工往往比外包更昂貴,你可以得到更多地控制全職員工的工作時間。優(yōu)質(zhì)SEO承包公司很難找到,也難管理,但通常來說,這種選擇是最便宜的。
如果你正在尋找一個效果好、簡單、放心可靠的搜索引擎優(yōu)化公司(推薦相關閱讀: 外貿(mào)企業(yè)雇傭一個優(yōu)秀的Google SEO公司應該問哪些問題?), Jay Win Google Search Research Center understands that these features are essential:
1. Keep abreast of the latest SEO trends and knowledge
SEO是一個不斷變化的領域,所以你需要一個SEO代理公司能夠跟上最新的SEO行業(yè)趨勢。如果你仍然使用只有在十年前才有效的SEO戰(zhàn)術,你不可能看到太多的結果,甚至會招致谷歌等搜索引擎的嚴厲懲罰。杰贏網(wǎng)絡建議你關注,所選SEO代理公司的策略是如何更新的,大膽犀利地問他們一些關于SEO策略和操作層面的問題。
2. 擁有多個領域的經(jīng)驗
大多數(shù)搜索引擎優(yōu)化公司都是多面手(通才),能夠在多個領域為您提供服務,如網(wǎng)站內(nèi)容編寫,Internal optimization of websiteAnd外部鏈接建設。同時,他們也是專家,比如專業(yè)鏈接建設者或網(wǎng)站內(nèi)部優(yōu)化者。然而,搜索引擎優(yōu)化是一個復雜且多層面的策略。如果你的代理公司只在一個領域有經(jīng)驗,它可能很難由這個領域連接到所有其他重要的搜索引擎優(yōu)化領域。如果你需要SEO專家,SEO外包或許是一個更好的選擇。
3. 透明度
要與SEO代理公司建立信任,透明度是最需要看重的。注意了解你選擇的SEO公司:是否提供基本信息?是否公開他們是如何工作的?否坦白相告可能涉及的風險或挫折?他們是否注重保守地穩(wěn)步進展?看重的是長期效益,而不是試圖盡可能快地出售給你SEO套餐?
4. 溝通聯(lián)絡
SEO needs to cooperate with both sides, which requires a lot of back and forth communication, Jie Win Network suggests that you want to find a SEO company that you can communicate smoothly. When you have a problem or find a problem, you need to call them, and if they want to edit content and optimize your site for your site, accurately describe (and benefit) your brand, they need to listen to you carefully. If you can, talk directly to the account manager who works for you and see how they communicate with you.
5. 可核查的歷史
看一個SEO代理公司過去的客戶和案例參考也是個好主意(低于RMB 150元/封詢盤郵件的谷歌優(yōu)化案例)。優(yōu)良的歷史記錄是一個代理公司值得合作的最有力的證據(jù)。
危險信號
There are also some major red flags. If you find the following features, you may want to continue to look for other SEO agents:
Excessive promises:SEO不能保證任何事。早期結果需要研究、努力、時間和一些運氣。即便如此,進一步完善和調(diào)整是必要的,以保持良好勢頭。所有關于具體增長的承諾都可能是謊言。
溝通困難:如果有問題聯(lián)系SEO公司,這個公司需要很長時間來回應你的電子郵件,或者如果沒有可打的電話號碼 – 那就放棄。你需要暢通的溝通來確保SEO項目有效運營。
可疑的定價Doubtful prices can be at two extremes. Too cheap, their operation is more likely to do more harm than good, resulting in your situation becoming worse than at first. Too expensive, you may find it difficult to see a positive return on investment.
Lack of case reference:如果一個SEO公司拒絕提供參考或不能舉出任何合作客戶案例,這是一個危險信號??纯词欠衲苷业竭@個SEO公司的任何在線評論。
選擇一個搜索引擎優(yōu)化公司It's not easy, because there are many choices. But there are also some reliable and reputable search engine optimization companies. If you look long enough and remember some of the SEO company traits mentioned in this article, you will find a partner within budget who can provide you with the results you need. Don't think that looking for SEO companies is just buying products, on the contrary, it should be regarded as looking for partners. You will use this agent for a period of time (maybe months or even years), so JEAWIN knows that your focus is on how you work together.