Today's foreign trade companies want to open up overseas markets, SEO is definitely the first choice for online marketing. Therefore, mastering the secrets of SEO search engine marketing will bring you greater benefits. This article will reveal the true face of SEO for you.
Search Engine Optimization (SEO) is one of the most misunderstood marketing mediums. There are many different approaches to SEO based on what you want to achieve with your website. Today, companies in every industry have a website. Research shows that 81% of businesses use blogging as an important part of their marketing plan. Blog marketing has indeed been an effective SEO strategy in recent years. Because on average, a company website with a blog has nearly 4.5 times more indexed pages than a company website without a blog, which increases the likelihood of potential customers discovering the company website.
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Of course, businesses have different reasons for having a website. From governments, large corporations, pharmaceutical or industrial companies, to small and medium-sized businesses and individual traders, their websites are all about reputation or information. But the website is not the whole of their marketing strategy, and they don't expect to get too many sales through the website. For others, such as e-commerce sites, ad-funding sites such as local and national media, or social media, the goal is to direct as much traffic to the site as possible.
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However, the customers that different websites want to attract are also obviously different, which also affects their
SEO strategy. A company said that their website had been optimized for a popular keyword, which made the company's website rank first in the keyword search. But they quickly discovered that the visitors who arrived at their site through this particular search term rarely bought their products. Therefore, although this keyword has attracted a large number of visitors, the actual effect is not so good.
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SEO is not a short-term strategy, but a long-term strategy that requires careful planning and patience if it is to be successful. Jiexin Internet Marketing Agency is a Google SEO company with many years of experience, and is very enthusiastic about helping foreign trade companies increase their profits. The first is to help foreign trade companies build a new website, then optimize the website, and finally, she provides follow-up foreign trade marketing services and SEO consulting.
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"Once you start losing your ideal end users, your business starts to go downhill." said Yuki, SEO director of Jiexin Internet Marketing Agency, "In my opinion, SEO is the best way of marketing, because when you lead the right If more people come to your website, you can achieve a high conversion rate. Now, finding my customers through Google has a conversion rate of 70%, while in the past, old-fashioned marketing methods such as commercial advertisements on the Internet only brought 30% % conversion rate."
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"Anything you do on your site matters from an SEO standpoint" because "Google is like the scoreboard in a golf game, they're always updating their systems, and all you have to do is add Reaching the top position without breaking the rules — and that’s the only way to win in the SEO game.”
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Anyone who knows how to code will be familiar with the term "under the hood", which essentially means digging deep into the structure of a website and learning how to code it. For beginners, coding can be overwhelming, especially when you feel that a wrong change will greatly affect the ranking of the website. This explains why top web developers earn so much, they deserve that salary. However, we also have one or two simpler formulas for success.
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First, get the keywords right on your web pages, and then use the right HTML tags like