In the tide of online marketing, social media is an indispensable part for every business, but you must be cautious when using social media. If you use it improperly, it will seriously affect your brand image. This article will teach you how to avoid this problem.
undeniable,Social media is a powerful resource for brands. With 74% of online adults using social media, social media is an effective way to interact with your audience and share your brand message. the
?
However, it can also harm your business if you don't know how to properly manage your social media channels. See below examples of pitfalls business owners run into, andhow to avoid these pitfalls. the
?
1. Spam
?
People who are new to the concept of social media can be overwhelmed at first. Most business owners will use traditional advertising methods, they take for granted that using Twitter andSocial tools like FacebookTo publish all kinds of information is to integrate into social media. Inbound marketing or push-pull marketing is still a new concept for them, and they will learn bad ways, such as sending spam, which makes them look bad. the
?
The value of using social media as a marketing and advertising channel lies in the trust and rapport you build through interactions with potential customers. Don't just send advertising messages to your customers. When visitors log in to your website or social media accounts, they only see blogs, status updates, and promotions of your products and features, and they already know a lot about your business.
?
As the co-founder of Buddy Media, Michael Lazerow inLinkedInAs mentioned above, the goal of marketers using social media is to make your brand a topic. In other words, you need to create content that your audience wants to share and discuss. the
?
2. Customer complaints
?
Over the past few years, some businesses may have thrived despite rude bosses or poor service. Today, the Internet has completely changed the game, as consumers communicate their user experiences to businesses through online review sites such as Yelp and TripAdvisor. Remember that bad reviews on review sites can be seen by hundreds or thousands of people.
?
The same goes for social media platforms like Facebook and Twitter.
?
Remember the Amy's Baking Company fiasco? Instead of addressing consumer complaints and figuring out the source of the negative reviews, the baking company lashed out at consumers. In fact, this incident has become a typical negative teaching material for social media marketing.
?
While some would argue that exposure to your brand is better than neglect, this is no good excuse. Consumers can forget about small frictions, but e-commerce is so competitive that consumers are more likely to switch to brands with better customer service.
?
Not only is the handling of customer service important, but also how quickly you respond to customers. Jiexin Internet Marketing Agency found that 42% of consumers on social media expressed dissatisfaction with the response to their complaint an hour later. Regardless of whether this data is true or not, the psychological demand of customers is that their complaints can get a quick response from customer service.
?
In conclusion, social media marketing can be a dangerous game if you are not equipped to handle customer issues. Always make sure you're helping the customer (not attacking) and doing so in a timely manner.
?
3. Drunk dialing
?
I'm sure in the days of paper mail and telemarketing, the chances of a drunk dialing up a client were slim, but that's not the case now.
?
Today, we have access to mobile devices 24 hours a day, 7 days a week. Even if it leaves the corporate office, it is easy to bring it into our social life. When you're at your favorite bar or party, it's all too easy to post a few drunken Twitter or Facebook statuses. In 2011, JCPenney of the Red Cross even sent out what appeared to be a drunken message during the Super Bowl.
?
It’s not uncommon to post a drunken Twitter or Facebook status, but when it becomes common, it can damage your brand image. Resist the temptation, and make sure your brand's social media accounts are run by responsible team members who won't make any decisions that destroy this technical asset.
?
4. Too much exposure
?
Not only can the phone in your pocket ruin your business reputation after your last beer, but it can also go awry with a camera that captures your night life visually. In the past few years, we have seen too many politicians and sports stars attract criticism for posting indecent photos on social media.
?
And don't forget the big PR problem Apple has had lately. Hackers have infiltrated the clouds of hundreds of celebrities and posted nude photos of them online. Just imagine how horrible it would be for their brand if those photos belonged to a well-respected CEO or owner of a major corporation.
?
If for some reason, you do take some indecent photos - keep them to yourself! Also, make sure the content you share is PG-rated. Not only do you want to avoid embarrassment, you certainly don't want to lose your integrity and your clients.
?
5. Hashtag hijacking
?
Businesses use the #hashtag on Twitter and Instagram and see how the hashtag gathers marketing information—often without researching what the #hashtag means. Used correctly, it's actually a great way to get people's attention.
?
If you do your due diligence and really understand why the hashtag is trending, you can easily avoid embarrassment. However, if you don't understand the meaning behind hash tags, you may face some unavoidable troubles.
?
Before you attach any marketing or branding information, remember to read other tweets so you know where a hashtag comes from and what it means.
?
Summarize
?
Social media is one of the best ways to spread brand awareness and engage with your audience. However, if you operate like a college student, it can ruin your brand. Always be professional and whenever it is a client sensitive occasion, it should be avoided.