2014 is coming to an end. For foreign trade network marketers, it is imperative to lay a good foundation for network marketing in 2015. So what is the secret of Google SEO and content marketing? Jiexin network marketing agency will tell you the answer.
good news,content marketingReaders: Google SEO hasn't really changed. This article will explain to you how to get the most out of Google SEO in 2015.
?
2015 is coming, every marketing department is predicting and planning next year's take-off plan. yourGoogle SEO StrategyAre you ready?
?
Now is the perfect time to put together your SEO strategy. To ensure your SEO strategy is well positioned, your entire team understands the strategic goals and acts accordingly. In the process, keep in mind what Google said: the user drives everything.
?
1. Google’s goals haven’t changed
?
In the midst of seemingly endless variations, what exactly is Google SEO today? This is what confuses many content marketers.
?
Granted, SEO has changed a lot over the years, but Google hasn't. Google has always focused on providing users with the best search results. During this period, SEO changed only because too many Internet marketers were chasing short-term profits.


?
Jiexin Internet Marketing Agency said that for regular marketers, Google and SEO have not changed much.
?
The problem is that all SEO "short cuts" (from keyword stuffing to spammy link building) are antithetical to the goals of Google's service users and make Google less attractive to the masses. Poor search results lead users to use other search engines, which hurts Google's bottom line.
?
In this regard, Google released a series of algorithms to try to solve this problem:panda algorithm,Penguin Algorithm, manual punishment, etc. As a result, today's marketers are constantly in constant fear of breaking Google's rules, and that fear can be extremely beneficial.
?
Even the most die-hard SEO professionals will have to admit that there are no shortcuts to SEO. Google wants to give users the best possible experience, and that can't be achieved by cheating.
?
Second, SEO is no longer limited to one department (link buildingas well)
?
If SEO isn't an integral part of your overall marketing efforts, it's time to change your mindset. SEO success depends on an ever-increasing variety of factors, ranging from your online brand awareness (whether you use link building or not) to the impact of your offline brick-and-mortar operations on your online operations.
?
A solid Google SEO team wants and needs policies and strategies that can influence "Beyond SEO", including every detail of the entire process, from website design and development to content marketing, marketing technology, social media, branding, public relations, corporate marketing etc. Using SEO to integrate and coordinate these areas is not overly intrusive, but a necessary process.
?
3. Put real marketers in charge of SEO
?
The best SEO professionals don't have to be highly technical or have an extremely advanced understanding of the detailed Google technical algorithms. To put it simply, future SEOs are marketers. If you are adjusting your SEO team, hiring an SEO team member or bringing in an SEO consultant/agency/company, you must ensure that you can find the shining points of marketing elites.
?
The best SEO team member is a well-rounded marketer who can connect with audiences in an effective way, validate hypotheses with real-world testing, and create a rich and engaging sales funnel experience model. SEO experts who can gallop in 2015 will definitely focus on long-term huge wins and steadily building brand audiences, rather than short-term quick profit gimmicks.
?
If your SEO team is made up of strong marketers, encourage them to use their marketing instincts to optimize and avoid getting bogged down in SEO formulas.
?
For example, many SEO projects still consume countless hours discussing keyword position and keyword density. However, if SEOs spend the same energy on pleasing users to increase clicks and reduce bounce rates, then they can reap greater marketing results in Google SEO campaigns.
?
The biggest risk to an SEO campaign is to forget about the user and treat SEO as a step-by-step, formulaic task.
?
4. Break All SEO Formulas (Some Sooner or Later)
?
The only flow not broken is:
?
Processes that provide tangible benefits to users. For example, editorial teams regularly produce content, each more valuable than the previous.
?
A process that brings diverse benefits beyond just SEO. This might include something like a regular column in a popular publication. This results in new inbound links, direct SEO benefits of improved Google organic rankings, and a plethora of other benefits including increased brand exposure, access to new audiences, thought leadership, and more.
?
5. All related to users
?
It's all about the user, it's about listening and watching. Did your SEO team members and/or consultants come up with suggestions to improve user experience? Do they monitor metrics that quantify the site experience users love?
?
The suggestions mentioned here are extremely technical red flags in nature, without additional indicators to prove their value to users. To cater to users, not Google crawlers.
?
Creating an engaging, resourceful, and useful website that allows users to complete their tasks is a strategic basis for getting Google's attention.
?
For your Google SEO to be effective, it can't just be a small part of your business, and it can't be quick wins or messy on the cheap.
?
Efficient SEO is to cooperate with Google instead of confrontation, in order to withstand Google algorithm updates and changes in marketing trends. Effective SEO is the sum of marketing, customer service, sales, public relations, branding, and web presence.
?
2015 is the year to take a step back and finally make SEO work for you.