2014 is coming to an end, what will be the development trend of SEO in 2015? Jiexin Network Marketing Agency has made a forecast and will share it with you below, and attach our summary analysis of the forecast for 2014.
What is the difference between business forecasting and astrology?
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Forecasting should not fall prey to hindsight bias. Measure the accuracy of your predictions by reviewing realized actions to prove or disprove your guesses. We want to know how proficient we are with our research, analysis, and forecasting, so we're reviewing our 2014 SEO trend forecasts.
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Here's a key search engine breakdown and our thoughts on SEO in 2015.
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1. Have a perfect link profile
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Jiexin Internet Marketing Agency calls your link data: "one of the most valuable items in the whole formula to determine rankings" and recommends that you read it in depth, analyze it, stay away from toxic links, and follow Google's strict link building guidelines.
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Two months ago, Google was launching a huge "penguin" penalty, which wasThe third update of the Penguin algorithm, which has been out for over two months. If you missed it, penguin penalties are the main reason sites get kicked off the first page of Google — and it's extremely hard to recover.
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Unfortunately, there are many large companies that hire non-professional SEO service providers. For the first time, they've come under attack from the massive Google Animals algorithm, which is being manipulated by Matt Cutt behind the scenes. There are also some good sites that get hit with negative SEO and competitors.
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The good news is that Penguin 3.0 has re-ranked the site again. So if they have been punished before, they still have a chance to avoid any further punishment.
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2. Use Content to Prove to Google You’re Authentic
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In the previous article of Jiexin Internet Marketing Agency, Jiexin Network showed everyone the strategy of how to create high-quality content for the website, assuming that Google helped the status of real companies above ordinary websites. After the Vince update, and until the recent update to the Panda algorithm, Google's method has continued to use this method.
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SEO is fun. But we're also interested in conversion rate optimization.
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Jiexin Network will share with you the results of a quick customer survey.
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As the months passed, it became increasingly clear that original high-quality and well-crafted content was the new vital core of the internet, and you needed to do your best to focus on content.
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3. Be mobile and fast
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A website that is not mobile compatible or loads slowly is going against Google. In order to improve mobile compatibility and loading speed, Google released two revolutionary mobile user experience.
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First up is a new feature in Webmaster Tools that allows you to track the mobile experience of your site. Mobile phones are growing at a staggering rate, and Google now lets you see styling errors as users browse your site, ranging from "small fonts" to elements like "buttons too close together".
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Google doesn't stop there.
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The search giant continues to emphasize the importance of phones by adding a "warning" icon (a mobile phone with a slash through it, pictured below) to its mobile search results pages, alerting potential customers which search results are not appropriate for mobile devices.
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Not just SEO related. In 2014, mobile phones have become so mainstream that "mobile analytics" has become a common term. Many companies are putting in an equal effort to use mobile applications (APPs) as their websites. This has led to the emergence of corresponding platforms, but the platform only focuses on mobile user traffic, and applications like AppsFlyer are downloaded 2 billion times a year.
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Now,Looking forward to the development trend of SEO in 2015.
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Now, see Jiexin Network's previous predictions come true in the form of major Google updates. Time to think about the near future and predict what SEO will look like in 2015.
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There are three important trends to look forward to:
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1. On the websiteadd social elements
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We all rely on Google Analytics to tell us who visits the website and what they do on it. Things like KISSmetrics help us learn more about who performed which actions.
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In 2015, it seems that the next breaking point will be to go deeper, to realize that every visitor will communicate face to face on the website, so that they can get to know each other.
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Spot.IM is one such platform where each visitor can communicate with each other, developed by the founders of ex-Soluto to build community website traffic. The company's plug-and-play controls become social networks, allowing users to communicate with each other and with site owners.
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2. Visual content will replace plain text
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We've all seen a lot of visual content popping up all the time. The continued use of charts and videos to show us the latest visual delights, instead of text-only articles based solely on image files and large and successful websites based on individual GIF files, shows us how important first-hand knowledge has become.
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It's a well-known fact that Google loves to index rich text information. and give it specific priority in search engine results pages (SERPs), but believe that plain text will be "penalized" lightly because search engines know that users are tired of reading plain text.
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3. Protect Yourself From Negative SEO Up Front
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It cannot but be said that it is ironic that search engines are becoming more sophisticated, reaching the level of a true artificial intelligence machine, and that negative SEO still puts millions of websites at risk.
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Of course, negative SEO represents a competitor or anyone else trying to lower your site's ranking. It's as easy as paying a foreign service provider $5 to set up thousands of black hats automatically linking to your site.
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In 2015, businesses need to put in a lot more effort to defend against negative SEO, with a focus on protecting their link data (in other words, if a business has such a natural, positive link data, a small number of toxic links won't trigger a Google penalty ), which proves that Google is a real brand!