How will Google SEO develop in 2015? This is a question that many companies and marketing agencies are very concerned about. Jiexin Internet Marketing Agency analyzed the development trend of Google SEO in 2015 and the precautions for link building.
Jiexin Network Marketing Agency analyzedSEO trends for 2015 and beyondAnd a couple of dos and don'ts for link building.
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1. The future development trend of SEO
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1. In the future, SEO will increasingly favor the use of SEO tools rather than certain professional techniques. Have people on your team who can use these SEO tools.
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2. Technical SEO will always exist, but some aspects will gradually be integrated into other business departments of a company. For example,Link building has become more of a PR strategy, which increasingly focuses on outreach and relationship building.
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3. The era of writing content based on a list of SEO pages is over, and people prefer to use tools like nTopic to help create authoritative content.
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4. Jiexin Internet Marketing Agency believes that SEO practitioners will never be replaced. On a technical level, since web developers don't have strong marketing instincts when building a website, SEOs bring an invaluable skill set. Developers are not as focused on following Google guidelines as SEOs are.
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5. In the future, the role positioning of SEO practitioners will be based more on the technical level, using professional technology to establish innovative tools that can be used within the company.
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6. As SEO becomes more and more complex, the classification of SEO practitioners will become more and more detailed, and they will each focus on independent research fields, such as keyword research or local search SEO.
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7. The biggest thing an SEO person can do at present is to identify their core competitiveness and strengthen it. The best thing you can do for a company is to find ways to train your employees in SEO practices so you can build SEO into the system.
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two,link building
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1. Stop being afraid of link building. Many webmasters try to take shortcuts and buy links in order to bring quick success, instead of honestly putting in effort to acquire links.
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2. "If I docontent marketing, but don't get a link from it, what should I do? "Site owners should be more concerned with opportunistically triggering Google's penalty mechanism and burying their sites deep under search results than asking questions like this.
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3. Link building takes time, but you can no longer be afraid to do it.
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4. One of the biggest fears of website owners is the possibility of spending a lot of money creating content that doesn’t gain any traction.
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5. The second concern above is meaningless. You'll never know if this marketing strategy is working if you don't start putting in the work.
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6. Try the "Scholarship Link Building" program. You can invest tens of thousands of fees every year as a "scholarship" and hand it over to an independent company to manage it, so that you can get a lot of authoritative links from the university every year.