For a website, if it wants to increase traffic and promote revenue growth, the most important thing is to grasp the keyword positioning. Marketers can determine the most suitable keywords through research on their own website and excellent peer websites.
correctly positionedKey wordsIt is the key to improving the visibility of the website in search engines.
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When it comes to keywords, your goals should not be too broad. You should focus on finding the spots with the greatest potential and then develop them. By correctly identifying areas with potential for development, you can boost a website like a traffic machine, bringing potentially high returns. In this article, SEO expert Jeasin will explain to you how proper keyword positioning can improve your website's visibility in search engines.
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Jeasin conducts market analysis (for keywords) for its eCommerce clients and executes growth plans in certain areas with high traffic potential. He found that most of them were able to drive traffic and sales through simple optimization systems.
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The key to success is knowing where the greatest traffic and revenue growth is hiding. Jeasin calls it the "low hanging fruit" of search marketing. These are places where small changes or just a few tweaks can pay big dividends.
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Finding and exploiting these "low-hanging fruits" involves the following three steps:
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collect
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prioritize
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action
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Next, let us analyze each step in detail.
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1. Collect relevant data
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First, you'll want to know what your audience is looking for.
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Which keywords and phrases do users use when they search Google for your industry or product?
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What is the purpose of their search?
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1) To place an order right away?
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2) To learn more about the product?
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3) To compare your product with others?
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Second, you should look at what you have in store for them.
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Are you focusing on the right keywords?
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Are the sub-terms, jargon, and brand names your prospects are searching for aligned with the optimizations on your website?
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Keyword searches and analysis can help answer these questions.
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Your initial goal is to come up with the 40 most popular keywords that will generate high search volume, thereby generating revenue for your website pages. Jot down these words in a spreadsheet.
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For large-scale e-commerce stores that sell various products, they have many top-level categories, and the complex URL hierarchy leads to sub-categories or even smaller category categories. There are many product brands under each category. In this case, you need to write 40 number one keywords for each category.
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Before conducting a growth analysis, you will need a comprehensive list of keywords that your potential customers are using to find information or purchase products from your website. Here are some helpful tips and tools:
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a.Google Analytics (Google Analytics Tool): On its report page, there is a ranking list of keywords and phrases that have brought search traffic to your website over the years. Import this keyword list into your spreadsheet.
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Go back as far as possible to earlier data. It would be extremely useful if you could get keyword data prior to September 2013. Since Google is moving to 100% Safe Search at this time, you can remove keyword reference data for Google Search.
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b. Google Webmaster Tools (Google Webmaster Tools):Add all the keyword data from your Google Webmaster Tools, Bing, or Yandex accounts into the same spreadsheet, so you get a lot of search terms and some general ranking data.
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c. Search within the site:Collect the keywords your visitors use in the internal search tool when browsing within your online store or looking for product/catalog specific information. Add these keywords to the spreadsheet.
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d. Google AdWords (Google keyword advertising):Add all the data from your last pay-per-click campaign to your growing list.
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e. Google Keyword Planner (Google Keyword Planner):Enter your store URL, and Google Keyword Planner will suggest keywords it thinks are relevant to your website. Add these words to your collection list.
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Repeat these steps for the catalog page URLs, subcategory page pages, and most importantly, product page URLs on your site.
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Now, you have a rich dataset to study.
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Looking at the information you've gathered, it's obvious that:
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These keywords are all related to your website content in one way or another.
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There are many keywords that bring search traffic to your website, some more and some less.
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This list reflects your own limitations in terms of what you think are the right keywords. In other words, there may be many keywords that your potential customers are using to search for your product, but your website is not optimized for it.
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With this valuable keyword data collected, you are ready to start the next step in your strategy.
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2. Refine your goals
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Now that you've built up this huge list of keywords relevant to your website, it's time to cut it down for content that has great potential to grow your traffic and revenue. From there, you can expand your list to include common variations of these high-value keywords. the
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You should also check which keywords your successful competitors are focusing on – your research may uncover some valuable keywords you never thought to target.
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Tips:Long tail keywords are quite interesting because they are easy to make a lot of money quickly. This is because the competition of long-tail words is generally relatively low, and the target customers who search with long-tail words have clear purchase intentions.
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To expand your existing list of high-value keywords, I recommend the following tools:
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a. Keywordtool.io (keyword tool):Long-tail keyword research tools can provide you with thousands of keyword suggestions based on real user queries. I personally recommend running it on all product catalogs and sub-directories, such as: website construction, foreign trade website construction, region + foreign trade website construction (such as "Xiamen Foreign Trade Website Construction").
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You’ll get tons of long-tail keyword suggestions, which are often the most undervalued asset for many ecommerce businesses.
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General keywords such as "website construction" and "foreign trade website construction" have a higher search volume than "foreign trade website construction company", however, the latter has a higher probability of being converted into sales. This is because almost all users who search with the latter have a clear intention to purchase.
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b. Google Correlate:The tool makes keyword suggestions based on the correlation of words and topics, including variations of some popular, common search terms.
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c. Merge Words:Using this tool, you can add words like "low price", "affordable", "expensive" and so on to the front or back of your keywords, for example: "affordable foreign trade website construction". From this, your keyword list can be further expanded.
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Do these things for popular brands in your store. If your online store targets a local audience, then your keywords need to include local data. The other steps are the same, but add the name of the city, town, neighborhood, or location to the keyword.
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Colors can be added in the same way (e.g. "red Nike running shoes"). Or, you can try other variations based on trends, seasons, holidays, special occasions, etc.
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To find out which keywords your competitors are targeting, you can try the following tools:
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a. SEMrush (SEMrush analysis tool):SEMrush provides data on your competitors' keywords and ads (organic and paid keywords). You can find keywords used by your peers and add them to your list of search terms.
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b. Google Keyword Planner (Google Keyword Planner):In step one, you have used this tool to identify keywords that Google thinks are relevant to your website. Now, run the tool with your competitor's store URL.
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c. Open Site Explorer:Research your competitors' backlinks and find keywords in their anchor text. This feature is quite beneficial if your competitors have been in the industry for years and their SEO keywords are doing well.
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Studying your competitors' link profiles and keyword positioning can provide clues for your website development. Remove obviously irrelevant data, URLs, and words like "click here," remove duplicate content, and the rest of the data can be added to your keyword list.
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3. Take action
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From here, you can start taking action. The previous preparatory steps ensured that your actions would focus on areas of high ROI.
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Here, several steps are planned to dominate the search engine results pages for each directory:
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1) Content Marketing
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2) Theme marketing
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3) Positioning as a typical expert/authority
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4) Personalization
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5) Target reset
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6) Niche market specialization (such as weather, seasons, fashion trends, etc.)
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When you take action in priority areas, you will see results quickly.
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Focusing on keywords with high search volume will naturally bring more visitors while improving rankings.
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Improving page titles and meta tag descriptions for keywords you already rank for can lead to higher traffic. Through research and planning, you know that these keywords are used by potential customers who are looking to buy, or customers who have already clicked on your competitor's website and purchased the product. Now, that traffic is going to your store.
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Focusing on long-tail keywords will direct potential customers to the section of your website that you plan to maximize sales and profits, where a few simple tweaks and techniques can ensure your page ranks far above your weak spots on search results pages competitor.
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Jiexin Internet Marketing Agency believes that many online merchants and search marketing consultants make this process very difficult. With proper keyword research, analysis and targeting, you too can drive traffic and revenue surges.