After the website is punished by Google, network marketers must be able to judge whether the website is repaired or abandoned, and how to repair it. Jiexin Internet Marketing Agency will provide you with a risk-reward ratio evaluation method and a way to communicate with customers.
Sometimes, whether it is spiritual or material, the captain cannot choose to sink with his ship because the cost is too great. Every week, Jiexin Internet Marketing Agency receives calls from some foreign trade enterprise website leaders, bringing disappointing news.Google Penguin AlgorithmThe launch of I have seen countless SEOs get screwed. Digging too deeply into black hat SEO and webspam tactics can end up costing those sites dearly.
?
So how do you know when it's time to give uppenalized by googleWhat is the best time for a website?
?
Now JEASIN of Jiexin Network Marketing Agency will answer this question for you in the same way as on the phone. But please remember, this is only from my professional point of view, there are no guarantees, and there is no 100% right or wrong.
?
Risk vs Reward
?
Sites get penalized due to a variety of factors, but in the end it all boils down to a struggle of risk versus reward. It is crucial to realistically check the risks, understand the possible returns and what such returns are really worth.
?
The reason why many sitesPenalized by the Penguin Algorithm, because someone put too much content on the site—even if it was in the wrong direction. Despite what you've heard, spam techniques aren't easy. The real reason is the creation of thousands of external spam links.
?
So whether it's time, money, effort, or years of work, these penalized sites have a lot to lose. No one likes to throw a baby out with the bathwater, but sometimes that misfortune is like sinking the captain and the ship.
?
The metaphors are mixed enough. The main point is to appease the mood of the person in charge of the punished website, which is the most basic content in the inspection process of the punished website. Although Jiexin Internet Marketing Agency deals with websites, robots files, technology, and search engines, at the end of the day's work, we are still human beings, our logical thinking and emotions are interconnected.
?
Website checkup
?
Jiexin Internet Marketing Agency usually checks the penalized website through some specific factors, makes an assessment, explains the reasons, and finally gives corresponding suggestions.
?
These factors include:
?
website investment
?
Number of spam links
?
Viciousness of Spam Links
?
Potential revenue generated by the site (before it is penalized or discovered by Google Penguin algorithm)
?
Revenue generated by the current stage of the site
?
The uptime of the website
?
The level of traffic you get from other sites
?
Industry competition intensity
?
Whether the website is punished manually or due to the Google Penguin or Panda algorithm (processed by the algorithm)
?
You must know that search traffic is not or should not be the most important for the website. It does occupy a large part of the website, but with search marketers, people tend to forget other sources of website traffic.
?
Remove link and restore original difficulty
?
Even under the best of circumstances, removing links can be difficult. Getting rid of punishment and returning to the original is a laborious task, and at the same time there is a lot of uncertainty.
?
For link removal, you need to:
?
Thorough analysis of backlinks
?
Judge Harmful Links
?
Information about the inferred link
?
Contact the person responsible for the website requesting the removal of the link
?
contact over and over again
?
Make sure you do everything you can
?
Disavow all links you can't delete
?
Document progress, including links removed, sites contacted, links rejected
?
Send Google a request for reconsideration
?
waiting for response
?
Repeat the above steps until Google is satisfied. the
?
All the above steps take a lot of time, and the ninth step is the most boring, because there is no guarantee. But I'd say it's extremely rare, even if it takes a lot of effort, to work around artificial penalties, especially if link removal is necessary.
?
There is currently no practical way to estimate how much work it will take to resolve the penalty, and there is no benefit until you get out of the punished state and recover, which leads to a certain amount of resource drain. The more you invest, the more important it is to get out of punishment. Simply put, it is to attract enough attention.
?
Quality vs Quantity - Clear All
?
One of the important questions that Jiexin Network wants to know when evaluating a link that needs to be deleted is: "How competitive is it in the market?" I would rather build a new brand website and start over. Go back and delete the link I made earlier, there are only three reasons why I wouldn't do this:
?
1. The website is very large and a lot of resources have been invested.
?
Second, the website can still receive traffic from other important sites, and it is not impossible to restore it to its original state.
?
3. The person in charge of the website knows that there are risks, but he is unwilling to give up this website, and we trust each other.
?
I often hear how competitive the market is, but the truth is, having a few strong links can make a website stand out in a competitive market. As long as you spend a certain amount of time and energy and invest some resources in building external links through proper methods, the result will definitely not be bad.
?
overview
?
Dealing with Google (or Penguin/Panda) penalties is one of the most difficult aspects of SEO work. SEO is often described as a technical job, but I can tell you that our job has a lot to do with emotional factors.
?
When advising webmasters who have been penalized or whose rankings have been lowered due to Google’s algorithm, JEASIN usually follows the steps below:
?
1. Maintain a confrontational mentality between risk and return in the face of customers
?
2. In-depth investigation and analysis of its website, the content of the analysis includes:
?
website investment
?
possibility of recovery
?
possible costs of recovery
?
Cost to start over
?
3. Make sure that customers understand the difficulty of deleting links and restoring websites
?
4. Have an open and honest conversation around the possibility of clearing everything and starting over
?
5. Make pertinent suggestions and explain why
?
Proposals should be explained honestly and have clear goals. Clients may disapprove or not accept your proposal. Be prepared for this.
?
Giving bad news outright is not a good idea, but when expectations are not met, you will regret using sugar-coated bullets, so don't cut corners when presenting the facts, state the real situation, and make honest and reliable judgments.