For most companies, SEO is an important means to obtain business opportunities through search engines, so how can we make better use of SEO? This article will solve this problem for you from two aspects of related fields, content marketing and psychology, and provide unique insights.
If you're reading this, you probably already know that Search Engine Optimization (SEO) can help businesses bring in new customers, increase cash flow, and encourage customers to spend more. But have you ever wondered how, as a marketer or consultant, SEO can help you market yourself to advance your career, how it can help you connect with others and accelerate your business growth?
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If you want real leads from Google, more visibility to potential new customers, SEO can help.
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Please remember an important concept. People usually don't make decisions based on facts, they only follow what they believe in. I do not advocate deception of any kind, I simply believe that the right thing can always be discovered, explored and believed.
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In a digital world dominated by search engines, perception can be channeled and shaped through intelligent and strategic SEO. Ranking at the top of Google for important keywords requires a foundation of content marketing and psychology.
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Introduction to QTI framework
SEO is all about reputation management and brand building, and it encompasses all aspects of SEO, content marketing, and social media. I hope there is a way to synthesize these three directions in an efficient, long-term, cohesive way. So I explored the QTI framework, which brings together three key elements:
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Quality——Achieving high rankings in search engines and high visibility in social media is a top priority for improving the quality of your personal information.
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Trust- Whether it's on a social network, a guest post, or a personal blog, it must be a credible source.
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Intelligence— This is the most effective way to work more efficiently, not harder, with the technology you have.
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All three are equally important. How to put them together to change your marketing image and brand? When to apply QTI to marketing strategy? How to implement the QTI strategy? These questions are answered below.
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First of all, any marketing campaign needs to do some real-world analysis, set goals and key performance indicators (KPIs). Imagine you are trying to get a new client. You need to start by performing an audit and establishing goals (short and long term). From the following aspects, you can explore the direction of future development; to what extent has your career and business acumen developed? Where do you want to be in the future? Why are you doing what you are doing now, is it a waste of time? What steps can be taken to improve faster? How do you know if you're making progress? What is the objective measure?
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List your action steps. Set goals, define goals, set time frames, and get things done. Create a vision statement that aligns with your big dreams (achievable). Set specific goals, be disciplined, and be meticulous. Periodically review and summarize goals and performance. Once you know what you want, you can focus and make it happen. Get ready for a permanent job and take the long view, you won't become a convincing consultant or super marketer overnight.
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1. Quality
Quality is the basic criterion of any marketing activity or business. You have to do exceptional work and provide value to clients or employers, or you will have no place in the market. In order to improve quality, you have to keep up with the industry, work hard and achieve great results. This is your own production value, creating market value for potential employers or clients.
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2. Build trust and authority
If your product has a vital quality foundation, you must convince other people to gain their trust. So who should you focus on convincing? It's useless if your audience won't bring you closer to your goals. Posting a picture of a cute kitten on Facebook might get a lot of likes and shares, but to an SEO expert trying to build her brand, it's worth nothing. Preferably one that touches people, adds value to your area of ??business, and provides assistance. Strive to grow into a valuable resource, let customers cherish and respect, and finally reach a cooperation.
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Now that you have defined your ideal vision, here are a few tips:
Connect closely with your audience.
Quality over quantity.
Be true to yourself and increase your self-worth.
Be generous and don't expect anything in return.
Think like a brand, act like a human. The human touch is important.
Learn more about your field of expertise.
See reaching out to others in your industry as an opportunity to build trust. Whether you're writing a guest post, updating social media, publishing a blog post, or speaking at a conference, let everyone know that you're an expert. Nurture your relationship with readers and fans.
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Whenever a visitor reads your blog post, comment or article, ask yourself the followingthese questions:
Are they really interested in these?
Did they do what you expected?
Will they convert into customers or offer you a job? If not, what are the reasons?
How to improve content quality?
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To do this, you have to know who your ideal audience is, get to know them, appreciate their challenges and questions, and acknowledge their way of thinking. And know how to influence them to achieve your ultimate goal. When you do this right, you'll be seen by your audience as their trusted advisor, and it's not a one-off interaction. With better research, you can engage, connect and influence more people. By understanding the user's intent, we can better serve the public; by understanding them deeply, we can deliver the right emotion. This helps build trust, even before a formal client relationship is established.
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3. smart
The final element of the QTI framework refers to working smarter to create more value for the same time, energy and money. the
Now that you've decided to focus on delivering high-quality content and know how to build trust and authority, you have to do it with a modest investment in a reasonable amount of time. How to do this?
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A. Use the correct bait
What is the best bait? Any fish wants! Give your readers what they want, solve their problems, and fulfill their needs. the
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B. Ditch the "word count" and tell your story.
Many content marketers are more concerned with the word count of blog posts. In fact, as long as you tell your story, it doesn't matter the number of words. Use as many words as possible to express your feelings.
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C. Capture all the good ideas.
Don't let the idea slip away, grab it. Collect quotes, screenshots, URLs or business development ideas for future reference. Evernote (Evernote) is a very useful software, you can take notes or bookmark websites, and it is synchronized on different platforms.
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D. Create content intelligently.
Prioritize your writing and stick to your schedule.
Set aside limited time for research.
Don't get distracted, don't check email, mute your phone.
Focus on your blog or article. the
Important information for selected articles, without deviation.
Write a long first draft.
Don't worry about keywords and SEO, this is for people to see.
Which is more important, a carriage or a horse?
Just as powerful medical drugs come with warning labels, the QTI framework should come with a few words of caution. especially:
not that simple! the
There are no formulas and shortcuts for success.
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In fact, these three elements (quality, trust and intelligence) go hand in hand. You have to integrate all three in the planning of your work and the execution of your strategy to capture the psychology of your audience.
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However, when initially perfecting the system, you will face many challenges. You have to inspire yourself to overcome difficulties. Training and motivation will ensure you don't burn out before you reach your goals. Sometimes, you feel miserable, unmotivated, and even want to give up. Learn to be strong, grit your teeth, persevere, and never stop. Many people will choose to give up, which is really wrong. This is a marathon, not a sprint. Energy must be maintained for 24 months. Success is not easy, but hard work.