Structured Data for Ecommerce SEO
Structured Data for Ecommerce SEO
- 01 15, 2015
In the field of e-commerce, using structured data to edit product information is an effective SEO strategy to improve website ranking. So why and how to use structured data? Jiexin Network Marketing Agency will elaborate on it for you.
Use Structured Data to edit product information, thereby improving product pages inranking on search engines, is an effective SEO method that has been verified for a long time. Product pages that use structured data not only rank higher but also have higher CTRs than competing pages.
?
Then, instead of rich snippets being a means of adding variety to the page, snippets are now useful forsuccessful SEOessential.
?
For e-commerce sites, if you make good use of snippets, your site can have an impact on search results. In order to maintain this competitiveness, it is necessary to adopt structured data, but it may lose a lot of market share on search engines.
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1. Why do we need structured data?
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ranking signal
?
Google says structured data won't affectpage rank. Even if this statement is completely true, it is only for structured data as a direct ranking signal. Google does not claim that if structured data is used as an indirect ranking signal, it will not have an impact on page ranking. According to the above description, rich snippets will directly affect the click-through rate and bounce rate, and the click-through rate and bounce rate will directly affect the ranking of the page.
?
click rate
?
As we all know, rich web page snippets can increase the click-through rate of web pages. In the past, snippets allowed one site to enjoy a high click-through rate because few other sites valued snippets. According to the results displayed by search engines, your website is very likely to be unique.
?
Today, many e-commerce sites add structured data to product pages that doesn't jeopardize search results. To improve relevance to product inquiries, all results contain structured data. Therefore, using structured data today will not increase the click-through rate of the page, but this does not mean that structured data will reduce the click-through rate of the page.
?
Improve interactivity
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Providing useful information to users before they click on the webpage can improve the quality of visitors. If visitors already know the quality and price of the product before visiting the product page, then they will seldom close the page because of the quality or price. Of course, if the bounce rate is lower, then the factors affecting the page ranking will be less, and the page ranking will be higher.
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2. How to use structured data
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Any product summary must contain the following four aspects, and the same is true for search engines:
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1. Product name
?
2. Comprehensive rating
?
3. Product price
?
4. Practicality
?
Add the above information to the product page so that if the product is relevant to the query, it will show up in the search engine results.
To add structured data, first embed the itemscope itemtype=”domain name/Product”> code and label in the relevant content of the product (including product name, price, description, etc.), and then use the
Use Structured Data to edit product information, thereby improving product pages inranking on search engines, is an effective SEO method that has been verified for a long time. Product pages that use structured data not only rank higher but also have higher CTRs than competing pages.
?
Then, instead of rich snippets being a means of adding variety to the page, snippets are now useful forsuccessful SEOessential.
?
For e-commerce sites, if you make good use of snippets, your site can have an impact on search results. In order to maintain this competitiveness, it is necessary to adopt structured data, but it may lose a lot of market share on search engines.
?
1. Why do we need structured data?
?
ranking signal
?
Google says structured data won't affectpage rank. Even if this statement is completely true, it is only for structured data as a direct ranking signal. Google does not claim that if structured data is used as an indirect ranking signal, it will not have an impact on page ranking. According to the above description, rich snippets will directly affect the click-through rate and bounce rate, and the click-through rate and bounce rate will directly affect the ranking of the page.
?
click rate
?
As we all know, rich web page snippets can increase the click-through rate of web pages. In the past, snippets allowed one site to enjoy a high click-through rate because few other sites valued snippets. According to the results displayed by search engines, your website is very likely to be unique.
?
Today, many e-commerce sites add structured data to product pages that doesn't jeopardize search results. To improve relevance to product inquiries, all results contain structured data. Therefore, using structured data today will not increase the click-through rate of the page, but this does not mean that structured data will reduce the click-through rate of the page.
?
Improve interactivity
?
Providing useful information to users before they click on the webpage can improve the quality of visitors. If visitors already know the quality and price of the product before visiting the product page, then they will seldom close the page because of the quality or price. Of course, if the bounce rate is lower, then the factors affecting the page ranking will be less, and the page ranking will be higher.
?
2. How to use structured data
?
Any product summary must contain the following four aspects, and the same is true for search engines:
?
1. Product name
?
2. Comprehensive rating
?
3. Product price
?
4. Practicality
?
Add the above information to the product page so that if the product is relevant to the query, it will show up in the search engine results.
To add structured data, first embed the itemscope itemtype=”domain name/Product”> code and label in the relevant content of the product (including product name, price, description, etc.), and then use the
code to locate the product name and add it tags.
?
Next, make sure your product pages allow customers to rate your products on a five-star rating system. If the site doesn't have this feature, then it should be added (and there are many reasons to do so). Many e-commerce platforms provide these functions as plugins or widgets.
?
If the web page already has a ranking system, and users have already used it, then you can add another set of codes to the code (add itemtype="http://schema.org/Product) to the project code, so that there will be a ranking Content. This ranking content should also be paired with a tag with itemtype="http://schema.org/AggregateRating". Using this aggregate rating system, tags are used to mark the average rating, and the number of ratings contributes to the rating of tags .
?
Finally, you can add a
?
Next, make sure your product pages allow customers to rate your products on a five-star rating system. If the site doesn't have this feature, then it should be added (and there are many reasons to do so). Many e-commerce platforms provide these functions as plugins or widgets.
?
If the web page already has a ranking system, and users have already used it, then you can add another set of codes to the code (add itemtype="http://schema.org/Product) to the project code, so that there will be a ranking Content. This ranking content should also be paired with a tag with itemtype="http://schema.org/AggregateRating". Using this aggregate rating system, tags are used to mark the average rating, and the number of ratings contributes to the rating of tags .
?
Finally, you can add a
section containing "Availability", including the price and availability of the product. These must also be included in the project scope itemtype="http://schema.org/Product"> and formatted with tags. Prices should be formatted with this label so that all products are labeled in the "Offers" section. Assuming the product is in stock, a tag is also included in the offer section.
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Once the schema code is added to the product page, it must be tested by Google Structural Data Testing Tool to ensure there are no errors and to preview how it will look on search engines. This approach can lead to higher click-through rates, higher keyword rankings, and more visitors to product pages. Remember, the more structured data a product listing includes, the more search engines can match it to product pages based on relevant searches.
?
Once the schema code is added to the product page, it must be tested by Google Structural Data Testing Tool to ensure there are no errors and to preview how it will look on search engines. This approach can lead to higher click-through rates, higher keyword rankings, and more visitors to product pages. Remember, the more structured data a product listing includes, the more search engines can match it to product pages based on relevant searches.
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