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English Enterprise Website Article Writing Guidelines

關(guān)于英文網(wǎng)站寫作很多用戶認(rèn)知都比較少,那就讓我們從以下幾點(diǎn)展開說明:

一、目標(biāo)
(1)內(nèi)容建設(shè):增加頁面,“織網(wǎng)”覆蓋更多關(guān)鍵詞。
(2) Create value: Increase click-through rate, reduce jump-out rate, increase stay time and improve ranking.
(3) Brand communication: enhance brand exposure and reputation.
(4)思想領(lǐng)袖:獨(dú)到見解,引領(lǐng)行業(yè),影響力。

二、要領(lǐng)
? 質(zhì)量> 數(shù)量
Good article: Share, collect, spread …
Poor article: Internet dustbin …

三、主題
(1)商務(wù):如何選擇中國(某產(chǎn)品)供應(yīng)商?如何甄別中國(某產(chǎn)品)供應(yīng)商?
(2)市場: Industry in China.
(3)技術(shù):定義、研發(fā)、設(shè)計(jì)、專利、工藝、應(yīng)用、生產(chǎn)、檢測、維修。
(4)服務(wù):選型、定制、售后、OEM&ODM。

IV. Content
(1) SEO: Title, Keywords, Description
(2)文章標(biāo)題:主題+關(guān)鍵詞+吸引力。
(3)正文:
? ?格式:提出問題,解決問題,結(jié)論。
Tone: From the customer's point of view, not from your own point of view.
Photo: Illustrated, data table, watermark can be added.
Links: Guide the corresponding products, categories, home pages, and even outside the station.
?? 強(qiáng)調(diào):加粗、斜體、顏色。
? ?揉合:品牌,關(guān)鍵詞。
(4) Word count: 500-2000 words.
Give an example to illustrate:


V. Distribution
(1)SNS:Google+, LinkedIn, Facebook, Pinterest, Tumblr, etc..
(2)功效:傳播,通過Inbound links引導(dǎo)到 網(wǎng)站。
(3)內(nèi)容:標(biāo)題,描述,網(wǎng)址,配圖。
(4) Or one-click sharing.
You can see the number of times you have been shared on your website, as shown in the figure:



Sixth, continue
(1)持之以恒。
(2)24個月。

If you feel that you can add and expand, please feel free to contact us for guidance and improvement.

Related downloads: English enterprise website article writing reference. pdf


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