What questions should foreign trade companies ask when hiring an excellent Google SEO company?
What questions should foreign trade companies ask when hiring an excellent Google SEO company?
- 02 20, 2017
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在2017年，成功與失敗的外貿(mào)企業(yè)之間的差異在于外貿(mào)網(wǎng)站在Google上強(qiáng)大的曝光度。對(duì)于很多營(yíng)銷人員來說，谷歌搜索流量在強(qiáng)大的外貿(mào)網(wǎng)站曝光度中扮演了重要角色，相應(yīng)的，搜索流量也取決于與網(wǎng)站內(nèi)容相關(guān)的優(yōu)質(zhì)鏈接。
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鏈接可以提升網(wǎng)頁(yè)在谷歌網(wǎng)頁(yè)搜索結(jié)果的排名和知名度。當(dāng)你的國(guó)外買家用戶搜索與你業(yè)務(wù)相關(guān)的術(shù)語時(shí)，他們會(huì)發(fā)現(xiàn)你的網(wǎng)站有著良好的品牌形象，強(qiáng)大的網(wǎng)絡(luò)曝光度和更多的訪問量。
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如果你決定在2017年的時(shí)候，雇傭一個(gè)Google SEO公司來為你的網(wǎng)站建設(shè)鏈接的話，你就需要審查多家SEO公司。 推薦相關(guān)閱讀: Looking for five basic points that SEO companies need to pay attention to.
This is no small task, let's put it this way:
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正如我所說的，在目前的Google SEO市場(chǎng)，低劣的SEO公司依舊非常普遍。
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To make matters worse, Low-quality SEO companies usually offer "guaranteed Google rankings" to attract those who don't understand SEO.
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Inferior SEO companies in particular are offering seemingly far more favorable prices than high-quality Google SEO services。
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這些低劣SEO公司這都為那些想要在網(wǎng)絡(luò)上建立更為強(qiáng)大的曝光度的合法企業(yè)制造了陷阱.
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When budgets are an issue--and of course they always are--marketers and business owners who don't know enough are more likely to fall into the low-price, high-security sales trap.
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After all, what's the difference between one link and the others? Are excellent links really worth more than 3500 yuan? Why? Are these quantifiable? Are five low-quality links worth one good link? Why pay for services that are not guaranteed instead of guaranteed?
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這些都是外貿(mào)企業(yè)營(yíng)銷人員和老板所要問的邏輯問題，但也有可能得到錯(cuò)誤的答案。購(gòu)買低質(zhì)SEO服務(wù)可能會(huì)比沒崠還要糟糕；低質(zhì)鏈接會(huì)對(duì)你的網(wǎng)站產(chǎn)生負(fù)面影響，受到谷歌嚴(yán)厲的懲罰。
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Now, I want to help you make a clear decision. As the founder of a professional Google SEO company (Xiamen Jieying Network Technology Co., Ltd.), I founded this company with the goal of providing reliable Google SEO services for foreign trade enterprises.
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What questions should you ask during a review of an SEO company
?Customization is necessary throughout the quality link building process: induction training, strategy formulation, implementation and effect reporting. In order to ensure efficiency, every aspect needs to be tailor-made for your enterprise.
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要做到SEO公司為新客戶申請(qǐng)專案并建立真正可取得成果的SEO效果，這其中并沒有簡(jiǎn)單的方法。
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As an SEO company, in order to ensure that the types of links are different, we need to understand our customers' markets, business opportunities, industries and products or services.
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If you are considering hiring an SEO company, ask them to explain how their work will be customized for you. If they don't, ask them:
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What kind of experience do you have in SEO and link building industry?
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你們是采取什么戰(zhàn)術(shù)來確保鏈接質(zhì)量的？
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在SEO實(shí)際操作中，是誰指導(dǎo)的？
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What plan works best for my current situation? Why?
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In practice, who is in charge of my project?
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What is your promotion process?
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你們是用什么工具來確保鏈接案例的？
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你們?nèi)绾伪O(jiān)測(cè)和報(bào)告結(jié)果呢？
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我什么時(shí)候可以看到我項(xiàng)目的進(jìn)展呢？
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How is your strategy consistent with Google Webmaster's Guide?
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How will my brand be displayed online?
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How do you look for links?
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如何評(píng)估潛在的鏈接資源網(wǎng)站？
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你怎樣定義一個(gè)成功的SEO項(xiàng)目？
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The simplest advice I can give is how to do it. Ask questions about everything that may affect your goals. Ask thoroughly. Before you sign a contract or spend money, you should know exactly what your purchase method is and feel comfortable in cooperation.
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This is the way websites and brands work-you need to trust your Google SEO company. Before working with any SEO service provider, you should clearly understand how your links are obtained.
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A sincere and frank conversation with the account manager
?據(jù)悉，Google在海外市場(chǎng)份額已經(jīng)超過92%，一個(gè)外貿(mào)網(wǎng)站的流量多數(shù)來源于谷歌搜索。
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將SEO作為一種分析性的、技術(shù)性的任務(wù)是很有誘惑力的。事實(shí)上，你正在招聘一家Google SEO公司，以確保你的國(guó)外客戶（和潛在用戶）的主要來源對(duì)你的品牌是有著良好的體驗(yàn)和親密度。
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You shouldn't just focus on short-term gains. Google SEO is about the growth of trends, especially link building work.
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Only by working with a trusted Google Optimizer can your site be well presented and, in the long run, achieve your marketing goals. Although many SEO organizations will help you plan your prospects, you should also have sincere and humane communication.
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非神秘化的談話。不要相信只用行話術(shù)語交流的SEO人員。
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以下問題可以幫助你連接到個(gè)人水平上：
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你在這家SEO公司上班多久了?。?br class="tag-br" /> ?
你在這一職位做多久了呢？
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How did you enter the SEO industry?
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你有過哪些SEO的經(jīng)歷？
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你們公司之前有和我們這一行業(yè)的合作過嗎？
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還和什么品牌合作過呢？
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What made you decide to start Google SEO? Why?
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Talk seriously with contacts, and the topic should not be limited to SEO. Seriously consider whether you respect and trust the person you are talking to. You have to make sure this is a partnership, not just a deal.
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It should be clear that this review is a two-way street. Organizations will only cooperate with enterprises that can bring benefits to them. They will seek to understand your business and ask you questions about operations, markets, customers, audiences and competition.
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In conversation, you should perceive the concern and understanding of the contact person from some questions. The questions are as follows:
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你們公司目前有什么樣的市場(chǎng)地位？
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What are your most important keywords?
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Do you often follow up keywords in Google search rankings? So what is the change?
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What is your expectation ranking within one year?
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Who is your main competitor? Who are the main search competitors? What is the difference between them and your company?
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Do you have any experience in SEO and link building? Have you worked with those SEO service providers before?
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What role do you want organic search (natural search) to play in achieving your business goals?
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What existing partners, sponsors, associations do you have?
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Do you implement other behaviors that may affect search performance or opportunities?
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These are the specific questions your Google SEO and link builder should ask to make sure they do what you want them to do. They should ask about your business as you ask about their services-your goal is a mutually beneficial business partnership.
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Make sure that the SEO company you cooperate with knows your business and deserves your trust. If you don't trust your contacts or can't communicate with such people, you need to think carefully during the review process.
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You should trust the people you deal with as much as the services they provide.
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Discussion on SEO Effect, Index and KPI
?The effects of Google SEO don't come out overnight. Unless you are faced with a technical problem that is very prominent and easy to solve, it will take several months to show its growth trend.
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The same is true of link construction. If you are in a competitive industry, SEO companies will set (and report) key performance indicators to show positive indicators of growth and success.
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It is not easy to set meaningful key performance indicators. This is an ongoing discussion between you and me. You need to clearly explain your business goals and ask SEO companies how to help you achieve specific goals. You should express satisfaction with the metrics set by SEO and be clear about how to link them to your own business goals and metrics.
High-quality SEO companies may mention these problems:
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Do you think there are any arguable results that show that SEO has helped your business grow?
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How do you define the conversion rate of a website?
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Do you pay attention to other SEO companies?
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Do you track the current Google search rankings at present? Is there any growth or fluctuation?
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What are your target keywords now? Have you done a detailed study of this keyword?
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What are the most important pages on the website?
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How much traffic does your website have at present? Is there any increase compared with last month? How does it compare with the same period last year? Are there quarterly changes?
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How much traffic increase do you expect? Or how much conversion rate do you want?
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How many links do you want us to build for your website?
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Relevant KPIs should be consistent with your business objectives. Jeawin suggests that you establish these basic indicators:
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1. Ranking: Although it is impossible to guarantee that you will always be ranked first, you should be able to see the ranking of target keywords rise.
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2. Keyword Ranking Rise/Increase: As the ranking of specific keywords rises, we should also see the ranking of long tail keywords rise and more related keywords rank in the top 20 of the search results page.
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3. Natural search traffic: After a period of link building, you should see an increase in natural search traffic for the target page and the entire website.
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It is also important to evaluate the effect of these index changes. This depends on the conversion rate, average order value, average visitor income and so on.
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Require proof of work
?The process of securing links relies on third parties (linking sites), thus affecting Google's ranking algorithm (Google's "black box").
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Any SEO company that claims that they can rank first is a liar.
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Good Google SEO companies can make predictions based on solid research and evaluation, but there are few guarantees. Don't trust any surprise assurances made by SEO companies, especially Google Rankings.
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So how to measure this problem, can this SEO company bring good results? That requires proof of work.
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You can assess the capabilities of prospective Google SEO companies by asking the following questions:
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Case studies of past projects
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True evaluation of new and old customers
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Sample report
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The links they recently got
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SEO Strategy and Action Plan
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Cases of content creation and promotion
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Niche market, industry experience, including which customers are there
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Regular Google SEO companies will proudly share their cooperation with customers.
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Enhance the transparency of SEO companies
?Trustworthy Google SEO is a transparent service provider.
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Transparency is part of what a reputable SEO company should provide. Reliable partners can not only let you know the inside story, but also actively communicate with you and seek your cooperation.
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Learn about the transparency of the SEO company's work as soon as possible, and ask about their personnel structure arrangement. Such as:
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Who will manage my project?
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Is there a special contact person? If so, how can I contact him/her? When can I contact you?
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Who will be responsible for the actual link building work?
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Outsourced jobs overseas or elsewhere?
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What is the team structure of your company? Why?
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What will be the result of the report? What does it include?
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How often can I see the report?
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Is your reporting progress flexible?
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How can I check if you are optimizing my website?
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A good Google Ranking Optimization service will provide transparency at all levels-from initial sales, discovery process to conclusion-to ensure that you always know how your project is going. Therefore, before signing the contract, they should test the transparency of their work as soon as possible.
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Ask for communication details
?Honest communication is a vital part of a successful partnership.
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Transparency is very important, you should see the optimization process, and you also need communication. Transparency will tell you "how they work", while communication will explain "why they do it".
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When you talk to an SEO company about whether you can cooperate, ask them:
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What is the communication process between the two parties?
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What channels can I contact (telephone, email, form submission, chat tools, etc.)?
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How often do you discuss this project?
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What is included in each discussion?
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What do you want us to mention in these discussions?
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Can I contact you at a time that is not the specified time?
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Can you provide consulting answers other than Google SEO (page, content, social, etc.)?
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Google SEO changes over time, so ask the person in charge of your project so they can make changes or adjustments. Conversely, if there is a change on your side (for example, you launch a new product/project), you will want to be able to communicate and cooperate with the SEO team to ensure that your Google SEO is more efficient.
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Communication is crucial to the success of link building-you need to know clearly how and when you can reach your person in charge.
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Full-text review
?The Google SEO industry has matured a lot in the past five years, but not every SEO company has kept pace.
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If you plan to outsource your SEO work to an SEO company, you need to spend time doing due diligence and reviewing search engine optimization or link building companies.
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Most people are easily tempted by guaranteed promises and low prices, but unfortunately these are often low-level services. Have a long, honest conversation with the Google SEO service provider you expect to work with. Ask them about their procedures, communication methods, transparency, customized services and reports.
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You should look for a partner you can trust and work with for a long time, not a company that promises to bring benefits in the short term.
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Google SEO wasn't made overnight. As one of the biggest drivers of network traffic, you will want to make sure that you invest in a long-term strategy that will continue to provide valuable prospects, sales leads and attracted customers in the next few years.
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Now to sum up, these early communication with the intention of Google SEO should pay attention to the main points:
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Dedicated Customized Service: You need a customized SEO company for your business to achieve your business goals.
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Get involved in your industry: Find an SEO partner who can genuinely get involved in your industry and understand your company and unique business opportunities.
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Establish KPI standards: Your SEO agency should discuss with you to establish KPI assessment standards related to your business and form a regular reporting system.
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Proof of Operation Process: Make sure you fully understand SEO operation process and how they get links for your website.
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Proof of work: Get success stories, sample reports, reference materials, etc., and the more information you collect, the more you can know whether SEO companies can bring you the results you want.
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Be transparent: Ask questions about SEO team structure and operational process.
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Open and free communication: Find out whether SEO service providers are committed to open communication through early dialogue. Continuous communication between the two sides directly affects the success or failure of SEO outsourcing projects. Only free and coherent communication can build a true partnership.
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About the author
JEAWIN
JEAWIN，在外貿(mào)B2B營(yíng)銷領(lǐng)域已有二十年的經(jīng)驗(yàn)，擔(dān)任過編輯、SEO，數(shù)據(jù)分析師和營(yíng)銷主管。他1998年就開始接觸互聯(lián)網(wǎng)，曾在Thomas，GlobalSpec等國(guó)際知名工業(yè)B2B營(yíng)銷公司（大中華區(qū)）任職工作，2011年創(chuàng)建廈門杰贏網(wǎng)絡(luò)科技有限公司，為中國(guó)外貿(mào)企業(yè)提供高性價(jià)比品牌營(yíng)銷服務(wù)，尤其擅長(zhǎng)工業(yè)品營(yíng)銷和Google SEO營(yíng)銷。
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