For every business, in order to improve the conversion rate of the corporate website, it is very necessary to first understand the interaction between the website and visitors. Website heatmaps (Heatmaps) can help you adjust and improve your website to increase customer conversion rates.
Analytics help you understand traffic to your website and ways to get traffic to your website. This information isAdjusting Search Engine Marketing EffectivenessIt is very helpful, but at the same time, you may also overlook an important problem. Just think, once your marketing efforts have worked and you have obtained potential customers, how do you know which part of the website is working? Once visitors encounter some minor problems, they may leave your website halfway.
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Website heatmaps (Heatmaps) technology is great because it can collect how visitors connect with each page of the website. By using the right tools, you can determine which parts of the web page need to be adjusted, which need to be moved to other areas or deleted entirely. Here are some ways to improve your website with a site heatmap.
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1. Real-time feedback
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Before, you had to wait a while to know if your marketing efforts were working. But as technology evolves, we desperately need real-time feedback. If the company is organizing a new campaign, you don't have time to wait months to see if the campaign is working. You need to know how customers are responding to your message as soon as possible in order to decide whether the campaign needs to be adjusted.
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The website heatmap tool provides real-time results, letting you know how new changes are progressing. Pek Pongpaet, CEO of Impekable, a Silicon Valley-based design firm, said: "Analytics data only shows part of the journey. Most analytics solutions don't point out what happens when a visitor browses a page and what content a visitor is viewing. Qualitative data You can only tell half the story, and qualitative data on what your visitors are viewing can be much richer."
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Changing images on a website is an example. If you change an image, you'll quickly find that image is more popular than the rest of the page. Real-time feedback is especially helpful for frequently updated websites, such as news sites and regularly updated product pages.
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2. Reader data
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When visitors browse your website, do you want to know exactly which part of your website the visitor is focusing on? Although the technology is not as advanced as imagined, ClickTale can accurately display the pages that visitors are browsing, including dwell time and click volume. These data are presented in the form of video, which shows the movement process of the visitor's mouse on the page.
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Studies have found an 84% to 88% correlation between mouse movement and eye movement, which ClickTale believes is a precise way to gauge where people's eyes are on a web page. This method of analysis is very effective for product pages and websites with numerous images, because visitors are more likely to use scroll bars to read large amounts of text.
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3. Visual report
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Presenting marketing data to business teams can sometimes be complicated. Many times, analytics often use numbers and bar charts, and marketing teams need to collect information and present it in an understandable form. According to Webtrends, website heatmaps are a great way to do this because they visualize how visitors interact with your website.
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If you need a regular presentation of results data, then there is a solution with website heatmap technology, which provides a comprehensive set of reporting tools. Many of its services offer a dashboard where you can access information in an easy-to-read format. The aggregated data shows how and how visitors engage with your website on a daily, weekly, and monthly basis. These perspectives are valuable for creating future marketing plans.
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4. Improve conversion rate
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The main reason for using website heatmap software is to increase the conversion rate of your website. Almost every business has experienced a situation where countless visitors log in to their website every month, and those visitors never make a purchase or subscribe to a newsletter. Internet marketing agencies like Jiexin are committed to analyzing the reasons for this phenomenon for enterprises.
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When customers are browsing the website on their mobile phones at work or in public, a video with sound that automatically plays is likely to scare customers away. Playing the video will prompt potential customers to mute the video or delete it entirely. Maybe you have also noticed that you put the most interesting information at the bottom of the page, but customers never read it because they leave the page only halfway through.
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Website heat map technology provides an advanced analysis mode, which provides a visual observation perspective for the relevance of customers and websites. By taking full advantage of these tools, you can make your website perform better, greatly increasing your chances of success.