Google's algorithm is changing with each passing day, and Google SEO must adapt to the change of Google's algorithm. In order to cope with the changes in the Internet marketing market, Jiexin Internet Marketing Agency will analyze the trend of Google SEO changes in large e-commerce companies in 2015.
Whether it's search engine optimization (SEO) at large, orLocal Search Engine Optimization (LSEO), are out of your control. Respond flexibly to changes in the SEO market, and you will be able to turn inadaptability into adaptation. You have to say to yourself: "I can adapt to change". the
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SEO is constantly evolving. Every search engine has a different algorithm. Of course, Google is the most widely used search engine in the world, leading the way in SEO. As we all know, the way Google's algorithm works has always been kept secret. Granted, Matt Cutts, head of Google's anti-spam division, often makes suggestions on his blog, especially with each update. However, you can never really understand all the nuances of its algorithm from it.
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However, that doesn't mean you're uninformed, and you can follow established best practices and add some common sense to where your SEO is headed. As 2014 draws to a close, it's time to start planning your SEO strategy for 2015. Responsiveness, on-demand design, and a return to localization in the mobile era have paved the way for the future of SEO, and many websites are lagging behind in this regard.
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1,SEO for Mobile Devices
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There are SEO strategies for the entire network and for mobile networks, and they don't have to be exactly the same. For example, the speed at which a webpage loads is recognized by Google as one of the factors that determine a website's ranking. Websites generally load slower on mobile devices than on computers. Whether on desktop or mobile, focus on developing page load speeds to keep your SEO campaigns alive, prioritizing your site's strengths on mobile devices. In 2015, mobile devices are a must-have priority.
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2. Back to localization
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As a professional eCommerce company, you may not usually adopt the best practice of LSEO. In 2015, this is wrong. People like to support local brands, especially when it's cheaper, easier and faster to shop with the big corporations. Remember to add some LSEO to your website, either targeting some of the major cities where the company is headquartered or the founder’s hometown.
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3. Abandon black hat or gray hat tricks
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You may not realize that you are using black hat techniques. Perhaps, there is a cryptic low-quality link left by a previous SEO "brickster" on your website, or copy that you don't know about.Hire a reputable SEO service to comb through your website for any black hat tricks. You may not have been caught yet, or you may have been caught and your rankings have dropped because of it, and you just haven't realized it yet. In 2015, Google's algorithm will become more and more mature, and the consequences of black hat tricks will become more serious. These black hat tricks are notorious for poor customer experience. In 2014, eBay was punished by Google for this. Such giants are all victimized by black hats, let alone you.
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4.Content is the real king
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The importance of content continues to grow, although you might be surprised by the poor quality of content on some of the larger e-commerce sites. Many businesses, such as Best Western, rewrite the content of their more than 2,500 stores in North America every year to update SEO and keep pace with the times. If you are a large e-commerce site, you also have the capital to do so. If you are a small business website, you have to do the same. Anyway, it's a good plan.
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the most important point is:Pay attention to algorithm updates at any time. Experts guess that Google will promote and update the Panda algorithm every quarter, because it has been the case in the past year. This means that the first changes of the new year are already planned. Seize the moment now and get ready for changes to the Google Panda algorithm.