Many network marketers focus on promoting their own products or businesses when setting up links, while ignoring the real needs of users. This often affects the click-through rate of links, and it is not easy to achieve the expected results.
Are you frustrating users by focusing too much on attracting links? Jiexin Internet Marketing Agency proposes a way of thinking here to make your links more natural.
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link buildingThe core rule seems to be: "If Google didn't exist, would you create it hereLink? "
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I like this question more and more. as alink buildingOr, naturally, what I see online are links and potential links everywhere.
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Whether it's an external link you wish to incorporate, or an internal link you wish to manipulate, creating content with links in mind can result in content that is overly manipulative, misleading, or cluttered.
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Who would want to link to this page? Marketing can't really separate itself from manipulation, and of course it's still worth taking a few steps back and looking offline to see why our content still isn't good enough.
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Think offline from the perspective of users.
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JEASIN usually reads newspapers online, so he hasn't touched printed newspapers for a long time. But he tells a story that when JEASIN reads the web version of an article, he always looks where he wants to create a link. By the way, if it's online, he'll click on the link.
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It's a strong signal to him, "Here's the link!" Reading a paper newspaper is a whole different story. He was thinking, "Where am I going to see the link, not where am I going to set the link".
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This story makes us think more from the perspective of users, rather than content writers.
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The biggest problem with an article is that most of it is meant to promote a particular website. There are many really well-written articles with only one link in 2500 words. There may be five different companies mentioned in the text, but only one is linked to.
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There is a debate in the SEO industry about not exporting too many links, but when you only link to one company and leave the other four empty, it creates an imbalanced content. You're clearly biased towards the site you link to, so why should we trust you? If you're comparing five companies, why not provide links to all five?
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Maybe you're not a marketer yet and you're not when you read it, but I'm sure that what you're saying is no different than spam.
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When you create content, think about where users will naturally want to see links. That way, you'll create some more engaging content.
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Where do users want to get the link?
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Take a look at this example. Below the article, where would you like to place the link? As you can see, there are no edit links in the text.
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I'll put it here:
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Unfortunately, we often see articles full of keyword links. Would you click on such anchor text?
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Hollywood movies
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normal movies
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farm
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planet
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humanity
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I won't. the
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If I see a link like that in a piece of content, I think of a few things, and they don't sound good. I would consider them paid links (if they make sense, I have no objection). More importantly, I think the author is an idiot and I won't trust his or her content. We all know what a farm is, so why do we feel the need?
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When you read offline information such as magazines or newspapers, or listen to radio programs, think about the following questions:
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What is the key point you remember?
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What did you hear or read that interested you?
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What grabs your attention the most?
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Which parts do you care less about?
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Which parts don't matter?
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Let's look at another example. Read the passage below, then answer the five questions above. I'll give you my answer so you can compare.
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What is the key point I remember? Ad redirects are the reason I see Buick Enclave ads on every website I visit, but there are a few things I can do about it.
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What am I interested in? Obscure extensions that can help with over redirection.
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What caught my attention? to be honest. as amarketingPeople, I know exactly why these Enclave ads are popping up everywhere, but I never cared too much. All I care about is that I can use a plugin to block if I want.
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What is it that I don't care about? There is a privacy forum. Again, since I'm a marketer, I basically accept it and don't really bother. The focus on privacy online is no surprise to me.
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What is irrelevant content? I don't think this post has too much irrelevant content, but I'm jealous that I can't create such succinct content.
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conclusion
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Of course, I know it's very unlikely to write content that ignores the eyeball goal. But I think as a marketer, writing with intent, sometimes it's hard to actually link to reality.
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Just think about where you would want to see the link if you were not the creator of this content, hope this enlightens you.