In the SEO industry, there are many misunderstandings about Google SEO optimization. Many people think that "existence is reasonable". In fact, many SEO techniques that people are still using are outdated and may even cause serious negative effects.
"It's still on the web, so it's credible." All search engine marketing's nemesis boils down to one thing: Outdated misinformation still hangs around the web to make people believe it's true. This article was inspired by a client of Jexin Internet Marketing Agency, people often don't realize how fast SEO is. The purpose of this article is to remind everyone that if you want to survive in the SEO industry, you must keep learning, keep up with the development of SEO, and abandon outdated ideas.
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Jiexin Network Marketing Agency noticedThere are many misunderstandings about SEO, people talk a lot about SEO, but a lot of it is about content marketing or internet marketing. This article does not cover all SEO myths, but I will not let go of the old ideas that hinder the development of SEO. Below, Jiexin Network will clarify these misunderstandings for everyone and attach solutions.
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1. Put the text behind the image
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Clients often struggle with the balance of revenue and content on the page. For example, the existing information is a large picture and a text introduction about the product. We recommend adding product-related content when editing the page. So, does putting the content behind the image solve both problems at the same time? Obviously not, because I've seen a lot of long alt text attributes and content without script tags, and the content does not match what the image (or Flash) shows.
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solution:
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Put the text below the image file for the convenience of those who want to get information, while keeping the current image for visitors. This balances user needs and business goals.
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2. Copying what competitors do
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This problem is not as obvious as hidden text, but it is also a practice that many companies have never stopped. Everyone has such an idea: if a competitor does something, then this thing must have its value. This applies to competitors who are far ahead in a business, but many people are also imitating competitors who are not so successful. We all want to beat our opponents too badly, but sometimes we don't research and plan enough before doing things.
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Many people said: "Amazon did this!" Its success has indeed left other companies in the dust. But, like many large companies, Amazon runs many tests, each run by a different person. So, if you don't have enough money and people, please don't make unnecessary attempts.
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solution:
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Everyone is looking for the best way to bring in more new customers, retain old ones, and satisfy all stakeholders (customers, partners, employees, investors). The best way to beat your opponents is to listen to the needs of your stakeholders and make decisions based on their feedback while keeping an eye on market dynamics.
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3. Lots of Links Equal to Rankings
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This has been told many times, and it still doesn't change the way people post links using third-party tools like Moz, Majestic, or AHREFs). Here is a screenshot of the search result page for the word "insurance":


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solution:
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Links and exposure are still very important, so it might be more appropriate to call it an "add-on plan" here. But, as the graphic above shows, links are by no means the only factor that affects rankings. Factors that affect Google rankings are mainly content related to the search query, some social records, news, location, news, personalization, and so on. Focus on marketing strategies that not only bring in links, but also bring in customers through those links and turn those customers into lifelong customers.
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4. Traffic loss means being punished
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If the traffic drops a lot, it means that your website has been punished. The following two points are all about punishment. Many people are afraid of being punished and of losing their benefits.
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The media gets involved in SEO when a website is penalized, that's how most people hear about penalties, like in the case of FTD.com's downfall and overstock. Afterwards, disasters ensue and incomes drop, not surprisingly. After digging a little deeper, they found that website traffic was also down. Subsequently, the company will receive a letter from the SEO company, saying that it can help them with SEO and promises to help them make money.
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The only reasonable conclusion is punishment. But the thing is, we never know if we're going to be punished unless we're in it. But I've seen many cases where it wasn't the punishment that caused this situation.
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Possible causes include:
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1. The website developer adds a tag without an index to a certain section of the website, trying to add a label to a certain page or disable a certain section.
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2. Modify the website URL settings. If not done properly, it can drastically reduce website traffic.
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3. PPC traffic stops. This could be because the business credit card has expired and not been renewed in time.
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solution:
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The first thing to do in a situation like this is to see what part of your website is losing traffic and where it came from over the past few months. Whether it's organic search, paid search, referral links, or social network flow that's being lost, narrow down where the change happened and pinpoint key points. If you are sure that organic search traffic is missing, check the data and ask your web developer if they have made any changes to the site. If there is no change, check Google Webmaster Tools to see if there is any penalty information. If you're sure it's an organic search issue but don't have any information about it, it's time toContact a reputable Google SEO optimization agencyLet's fix this for you.
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5. Duplicate content may lead to penalties
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Many people don't take the time to understand what duplicate content is and how to fix it. What's more, people mistakenly believe that duplicate content will lead to punishment, or even that it is punishment itself.
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Most clients think that duplicate content will draw the wrath of the "search engine gods", which is not true (unless your entire site is copied from others). Duplicate content hinders website performance most of the time, but it is not the most likely reason for a significant drop in traffic, and it is by no means a search engine penalty.
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solution:
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Take the time to visit Webmaster Tools regularly to check for duplicate title tags and tag descriptions on your site to avoid duplicate content or site crawl issues. Regular maintenance is the best medicine.
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teaching and learning
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We live in a hypothetical world where we assume that others understand everything we do and take information like the above for granted. In fact, this is not the case. If you are doing SEO yourself, spend more time answering questions from customers or colleagues, and you will find that you have learned a lot from technical exchanges.