People have many misunderstandings about SEO. Although these misunderstandings are constantly being clarified, there are always some deep-rooted concepts that affect people's cognition in SEO and become obstacles for many companies and personal Internet marketing.
Things are not always what people see or expect. As time goes by, wrong ideas have been constantly denied, but some wrong ideas have been retained like changing habits. since a few years agoMany aspects of SEO have changed since Google introduced its animal-themed algorithm, what worked in the past no longer works. Some, while able to achieve great results in the past, may now be hurting your internet marketing efforts. Let's talk about some common misunderstandings people have about SEO.
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One, everything is for ranking.Rankings don't matter unless they generate other, more important metrics: traffic, leads, sales, and profits are what count. You can still rank well without generating a lot of traffic; you can still get traffic without generating trade listings; you can still get trade listings without generating sales; and you can still get no profits with sales. Profit is to business, just like food is to people, it is an indispensable thing for the survival and development of enterprises. The problem with rankings is that too many people see rankings as the ultimate goal, when they really aren't. Rankings shouldn't be ignored, but they shouldn't be overly focused (and almost everyone is), or you won't be able to discover the real purpose, and as a result, your SEO isn't adding value to your business.
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Look at the following in terms of profit, not rank:
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1. What are our most profitable products and services?
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2. How can we start with the trade information obtained from the most profitable products, change the marketing method, and complete more sales? (Skip this step if your trade information and sales information are exactly the same.)
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3. How can conversion rate optimization be used to modify our website to generate as many trade listings and sales as possible from traffic on the most profitable products?
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4. What keywords will attract the most high-converting visitors for the most profitable products? Note: Your keyword strategy may be wrong, see point 2 below.
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5. To implement the keyword strategy, how do we optimize the website?
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Second, only focus on popular keywords.Old-style SEO tended to focus on a small number of "golden keywords" that individually could generate a lot of traffic. For example, one of the businesses of our Jiexin Internet Marketing Agency is "foreign trade SEO", so in the past we could get a good ranking by focusing on the keyword "foreign trade SEO". We've been #1 in search results for this keyword for years. But now we no longer focus on this keyword. Because we noticed that it generated less than 3% of our total search traffic. Moreover, visitors who searched for us through this keyword did not seem to become our customers compared to visitors who searched for us through other keywords. Some people search for "foreign trade SEO" may be to apply for and understand the foreign trade SEO industry, write research papers, or become peer competitors. But some people search for "Xiamen Google SEO Company” is likely to be looking to hire a company like ours. Plus, it’s easier to optimize for these long-tail keywords. Many of your competitors are still chasing generic, shorter terms.
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3. Google loves content.Someone may have told you "Google loves content, so the more content the merrier!". Google doesn't favor everything, justhigh quality content. Write small amounts of high-quality content that provide real value to your readers, earning shares on social media and links from other sites. This is much better than writing low-quality content that no one pays attention to.
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4. The more links, the better.Totally wrong! As with content, when it comes to incoming links, quality trumps quantity. Low-quality incoming links will not only have no positive impact on the website, but will even reduce the ranking of the website or incur penalties from Google. focus onnatural link buildingrather than artificial link building, that is, marketers focused on high-quality content willActively link to your site, instead of you asking others for links.
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5. Google PPC ads helpImprove Google Organic Ranking.Ever since Google introduced pay-per-click ads to rank next to your organic rankings, people thought that if you bought paid ads, Google might give your organic rankings a little boost. This speculation is reasonable, but it is not true. Paid advertising and organic ranking are completely separated. However, this is not true for all search engines: if you are doing Baidu SEO in China, then using Baidu PPC will have a certain positive effect on your organic rankings.
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Six, SEO is cost-effective.In my more than ten years of experience in this industry, I have never seen any SEO project cost less than $2,000 per month to achieve good results, except for those non-comprehensive highly concentrated local SEO campaigns or small-scale SEO services. What I've seen is that only companies that spend more than $2,000 a month on outsourced SEO or spend a lot of time doing SEO themselves are doing well.
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7. SEO will save my business in the next three months.You will be disappointed if you think so. There are a lot of companies that desperately need to get out of trouble, and they see SEO as the best way out. But SEO is a long-term strategy, and you might want to see good results within three months of starting SEO, but that's not possible. Generally, it takes 6 to 12 months to break even, and then with consistent hard work and investment, you start to make real profits.
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what can I do?
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If you don’t have an SEO budget of at least $2,000 per monthGo hire the right and professional Google SEO optimization service company, and what you are after is not only the local market, then don't waste money hiring SEO companies, learn SEO and do it yourself. Understanding SEO can help you find the right excellent SEO company, and understand what these SEO companies are doing for you, instead of being confused, which is easy to be deceived.