In the link building process of the website, attention should be paid to the visibility of links. Only links with high visibility will be seen by users and be converted into transactions. In the following, Jiexin Internet Marketing Agency will conduct an in-depth discussion on the visibility of links.
Google recently released a report showing that 56% of the ads on the Google search engine are not viewable, which means that more than half of the ads on the Google search engine are invisible to people.
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According to statistics from Google Blog, only a small percentage of ads are highly viewable, and the average viewability of this part is only 50.2%.
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What is visibility?
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Viewability is an online advertising metric designed to indicate which ads are actually seen by users.
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How many SEOs think about what their publishedLinkWill it be seen by people? This idea may be ridiculous, because PR and SEO are all about getting eyeballs and attracting people's attention to a certain brand.
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It’s time to look away from link authority metrics because domain authority is not helpful for link acquisition. Of course, this is just a guess, providing a priority reference indicator for those in the industry who buy links.
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Do we need to consider link visibility?
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A good link is not just a conspicuous number on the PR value toolbar, it must be able to bring traffic to the website.
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Professional SEOs do not rely on rankings to prove their contribution. For them, user metrics, search conversion rates, and overall online market share are priorities. Rankings are just a by-product of a series of marketing campaigns. But why are we reinforcing the outdated strategy of connection building?
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In the link report, referral traffic is much more effective. How many clicks can you get from the links you post? Are those clicks converting into orders? It is difficult to prove that links can increase the PR value and domain name weight, and improve the ranking of the website on search engines. For your department, or the budget you want to get, reporting on key business metrics is more valuable to you.
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In order to help you understand, you can use the following pictures to explain:


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Using the CRM data, we draw a map to show where the main orders are coming from, so we can see where the orders are coming from. We are like journalists editing articles, displaying data on the map, so as to know what kind of content the company's customers want.
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As a result, we were able to drive about 1500 referral clicks to our website with the opportunity to convert into a transaction (these people were in the right place, or from a related field). 4% of these visitors will place an order, and in the process of marketing, the website will get 20 links and improve the ranking. That's what makes a lot of conversions.
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Where can the link be made visible?
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In one area, we should care about where the link we copied resides. If you can control the domain name of the link you publish on other websites, whether it is anchor text, related keywords, or the position of the page, this will usually have a negative impact.
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The best links for visibility based on related reports, links, or ads are on the right side of the first screen, not at the top of the page. But the position on the right side of the first screen varies from site to site, so the page where the link is located may not be where you expect it to be. In addition, similar to how a reporter may mention your brand at the top of the article, the link must also abide by the narrative rules of time, place, and event.
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Getting links must be based on audience research, we have to consider not where to put the link in an article, but where should the article be placed so that our target customers can see it.
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For example, editing a travel blog for a travel brand is not the best link to bring in traffic. Instead, try using social listening, analytics tools (or market analysis), and relevant media that better matches your target audience.
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How to report visibility?
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With the links we get, we usually don't get relevant visibility, unless we use relevant platforms like Taboola, and of course there is no SEO impact (which is great for driving a lot of traffic). But if you edit the content for your link or anchor text, it's not very helpful for visibility. The gap between viewability and click-through rate is a potential losing factor that has nothing to do with your link building and there is nothing you can do about it.
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Viewability metrics, like Google’s Active View, don’t simply translate to link building. But when SEO people, especially link builders, have a lot of data to analyze, it is not necessarily constructive to invent a new metric.
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Instead, SEO personnel should consider adding referral traffic in the link report to understand where these referral traffic is coming from. If a website recommends a related video to yours, then that video is a visible link, and you should be very happy and continue to enhance your content editing in this area. If the work drives more converting traffic, then keep getting corresponding links from the same site.