Many new Google SEO strategies applicable to 2015 have been released earlier, so what strategies are still applicable and can be used until 2015? Next, we will point out the Google SEO strategies that are still effective in 2015.
Year 2014Google search engine updated algorithm, causing the panic of the majority of search engine marketers, and this panic is still spreading. Today, Google's search engine is designed to reduce the visibility of low-quality web pages, especially those that are over-optimized for keywords, but does this mean that the previousGoogle SEO StrategyAre you going to give up? actually,some strategies in 2015Still works.
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1. More use of Google Hummingbird AlgorithmKey words
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The Hummingbird algorithm has changed the way Google analyzes queries. Unlike in the past when Google took keywords apart one by one, the Google search engine is now trying to parse the real search intent.
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Keywords are still very important, but now a richer combination of keywords is required. First of all, you need to understand what keywords people usually use when searching for your products or services. To illustrate, try replacing the word "flower" with words like "Valentine's Day bouquet," "Same-day delivery bouquet," "Inexpensive flower arrangement." If you can, target all the words in the conversation, such as "Where can I buy loose flowers."
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The next step is to classify these keywords into: information, guidance and transaction. Edit educational content and link to your product page for informational queries. Leading queries can lead to your brand, product name or website. Transactional queries include commercial content, and transactional terms include purchase, discount, discount, transaction, inspection, and rental.
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2. Optimize the websiteURLstructure
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Websites with streamlined URL structures rank higher than those with disorganized structures and disorganized content. URLs and links are the cornerstones of building a website, so make sure your URLs and links are consistent and easy for search engines to crawl.
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Dynamic URL:Some URLs end with a long string of characters. For example, the URL 13579&color=4&size=2&session=754839 is very long, and there is no keyword. The click-through rate of this URL on search engines is very low, because users need to spend a lot of time to understand which aspect this page is about. So keep in mind that static URLs are better than dynamic URLs.
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Both dead links and 404 errors can lower your website ranking. Use detectors to detect dead links and fix them promptly.
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There is still debate about how many outgoing links a page needs, but if a page has too many outgoing links, it will hurt the ranking of the website. The Google search engine no longer limits the number of outgoing links to each page to less than 100. On the contrary, it pays more attention to the relevance of links and users. Therefore, SEO personnel should pay more attention to the originality of the content. There are at least two paragraphs of original content on each page, and several links must be added to lead to high-quality websites. If you can provide your visitors with more relevant links, it will drive them to other pages.
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3. Pay attention to high-quality links that are not easy to obtain
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Links from sites with higher authority are of better quality than hundreds or thousands of links from sites with lower authority. There are three ways to obtain such links:
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Editable link:This is the gold standard for links, and these links come from media sites where your company name appears, columns, or authoritative articles you have written and published on third-party websites. If you want to publish on a third-party website, you must first understand the user group that the website is facing, find out the topics that users are interested in and when to publish, and put these in thesocial mediaShare on.
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Collaborative citation:Your brand or links to your website will be accompanied by links from competitors or similar web resources. This will suggest to Google search engine that your company and other companies are related. If your competitor's website is authoritative in this field, then your website also has a certain weight for Google search engines. One strategy for getting collaborative citations is to appear in the top ten Google search results and ask the publisher to upload your business if it doesn't appear on the list. But be sure to show why your business must be covered so that they can write the relevant recommendations and orchestrate your business.
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Dead link fix:This strategy takes a lot of time, but it can be very effective if your website suffers from dead links on authoritative sites. Website publishers can be advised to replace those dead links with your website links. You can know which high-weight websites link to their websites by reverse-analyzing the backlinks of your competitors' websites. The next step is to check all the links on the website, find dead links, and fix them.
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4. Watch for search results that exclude personalization
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Due to the high degree of personalization of Google search results, it is difficult for you to know how your website ranks in the minds of users who have never visited your website or users in different regions. It is impossible to find the corresponding answer using your own computer and browser. Because Google already personalizes your search queries based on your search history.
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The ranking of the website in different regions may be different due to the IP address or the location set by the Google search tool. Match these to target locations in order to find the real answer. For example, if you are in Seattle and want to know the ranking of restaurants in Houston, even if you change your location to Houston, Google will use your IP address to think that you are searching for restaurants in Houston in Seattle, which leads to your query results and Someone looking up in Texas gets completely different results.
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Similar issues can arise if you use web-based tools for SEO. These tools allow you to modify locations, but they check rankings based on IP addresses. For truly unbiased results, use tools such as RankTracker, which get depersonalized, unbiased results for queries that also allow you to modify locations.
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5. Use secure encryption
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A few months ago, Google officially announced that HTTPS has become a ranking factor, which also means that websites that use secure encryption may improve their rankings on Google's search engine. HTTPS refers to the use of several additional means to protect the exchanged data when exchanging information online. HTTPS may have been trivial in the past, but now HTTPS matters.
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Since Google made this statement, there has been a lot of panic. Many people think that websites without SSL certificates will drop in rankings, and those webmasters have started uploading their websites to HTTPS without studying Google's statement in detail.
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For those transactional websites, HTTPS has become a standard configuration. Therefore, HTTPS is also suitable for websites that contain a lot of personal information, including account logins and email subscriptions. Using HTTPS can build users' trust in the website, and at the same time win the favor of Google search engine.
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But this comes at a cost. In order to protect the exchanged data, HTTPS uses SSL technology. Therefore, if you want to use HTTPS on your website, you need to obtain an SSL certificate, which requires payment and uploading it to the server. In addition to paying for this aspect, all HTTPS URLs must be permanently redirected, and all internal links need to be edited to HTTPS URLs or corresponding URLs.
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If switching to HTTPS is easy or important to you, then go ahead and do it. But if switching to HTTPS is difficult, there's no need to add this burden. And for informational sites that don't have any customer data, there's no value in doing SEO either.
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Summarize
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These are a few fairly common and simple strategies, but not at all easy to implement. But if done right, it will pay off in the end. In order to maximize the benefits, Google SEO strategies must be formulated based on precise data, such as using SEO PowerSuite. And keep reminding yourself that what you're doing should benefit not only search engine users, but marketers as well.