In recent years, local SEO has received more and more attention. It is highly targeted, focuses on mobile experience, has less competition, and is easy to build a local brand. Next, Jiexin Internet Marketing Agency will explain the advantages of local SEO for everyone.
search engine optimization (SEO)It can be said to be everywhere, and the general effect is very good. Almost every large enterprise or organization with an online business will incorporate SEO into their marketing strategy. For most businesses, using search engine optimization as part of their marketing strategy means writing a lot of articles and attracting more backlinks, thereby establishing the authority of their business, increasing their popularity, and improving their rankings for business-related keywords. .
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But there is another category of SEO that only a few companies are paying attention to now, that islocal SEO. Local SEO is optimizing your search engine rankings in a specific region in addition to a specific category or service area. It doesn't get the attention it deserves. Local SEO is a very targeted niche strategy that every business can and should consider.
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Local SEO is gaining in value and thus in popularity. The development pattern of search engines is changing. With the emergence of new technologies, a large number of brands are pouring into the market, and every enterprise wants to make their company appear in the first search result page. If you want to find a place that will get the most traffic to your website, you need to understand why local SEO is becoming more and more important, and then make full use of it to complete the optimization.
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mobile experience
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Mobile technology is becoming more ubiquitous, and people are becoming more comfortable using mobile search. Currently, 46% of users complete product research exclusively through mobile devices, and most mobile searches are local, users are more willing to use local search because they can instantly search for relevant information.
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In addition, Google and other search engine companies are taking more steps to cater to this trend. They are collecting information about the user's location and search history, and doing their best to provide users with local search results. That said, even if you have greater national authority, you could easily be outmatched by a local company with a similar product simply because they are located closer to the searcher.
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less competition
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Developing local SEO will have relatively few competitors. When striving for a keyword group related to your product on a national scale, you need to compete with every company in the country with similar products.
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Taken individually, for example, there are far fewer gear manufacturers in Atlanta and Georgia than in the United States as a whole. Narrowing your focus may cost you a small number of potential search engines, but having 200 concrete and reliable search engines is more valuable than having a theoretical 2,000 potential search engines. Optimizing your site for search in a certain region can make you more valuable in a smaller area.
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Opportunity to get more PR value
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Optimizing for local search engines can give you more opportunities to increase your local popularity. If you regularly post interesting and valuable content related to your location or surrounding area, you are more likely to attract the attention of your local entrepreneurs or journalists. This is a relatively easy way to get the residents of your area to side with you and support your business, while at the same time gaining a higher profile in the local area.
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If you do a regionally-optimized press release just by attending local events, your business will get very little exposure. At the same time, combined with a relatively strong and professional social media, you will reach a relatively high position, which will help you have a very loyal and reliable audience in the local area.
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Why National Brands Need Local SEO, Too
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There are companies with exclusive online presence or other businesses who feel that doing anything less than a national scale will get them nowhere, and local SEO just isn't worth it to them. These companies have so many potential customers that it seems unwise to narrow down their target group.
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In fact, local SEO is not without value, because it gives you a targeted point of relevance among the surrounding masses, which is very beneficial to all companies, even state-owned enterprises. You could choose to continue with the previous strategy of purely pursuing national customers, but incorporating local technology can help you have both national and local customers.
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the best solution
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Local SEO is better than most business leaders and marketsmarketing personnelThink much simpler. First, make sure all your locally relevant content is uploaded to every social media platform you can find, as well as local directories on other sites like Google My Business, Yelp and TripAdvisor. Make sure that each medium has your name, address, and contact number, and that these do not change frequently.
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Then adopt a long-term strategy for improving your regional rankings and stick to it. Attend local events, join local communities, write blogs and press releases celebrating your company, get backlinks from local news or community sites, don’t miss any opportunity to network online, mention your region or the name of the city. At the same time, it is also helpful to have a social media with greater influence.
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Whether you own a small local store or a national business, it's time to start thinking about your local SEO strategy. The scope of the local area is not small, but its development space is constantly growing.