Today's SEO has already gone out of the era of keyword stuffing and mass linking. With the continuous update of search engine algorithms, SEO is also constantly changing. Therefore, marketers must keep pace with the times and continue to improve in order to truly do SEO well.
Nowadays, people have deep misunderstandings about SEO, and these misunderstandings have a great impact on Internet marketing. SEO is no longer the keyword stuffing, a large number of published links, or even the most basic keyword strategy in the past. SEO has now developed to the stage where relevant content needs to be written around keywords.
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1. Except for the blue link
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now changeSEO content strategyYes, not only the products on the webpage, but also some new changes in recent years. The search results displayed by search engines have become more and more complex and diverse, and the real optimization is not just to optimize a certain page of the website. Revise.
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Google search results have gone well beyond 10 blue links. Therefore, SEO is no longer just adding keywords to website content. The Google search engine has been constantly improving and evolving, and the barriers and gaps between SEO and other technologies (including web design, content marketing, social media and even offline marketing) have disappeared, and these brand marketing synergies are gradually being discovered .
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Traffic channels are becoming more and more diverse, while search engines have always existed. It is estimated that about half of all traffic comes from organic search. Compared with social media, email promotion, advertising, and other marketing activities that weaken the need for SEO, traffic is an important indicator that really affects optimization results.
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This also means that developing an SEO content strategy becomes more complicated. For many companies, there are still various obstacles to SEO. They think that SEO is a difficult field to succeed in. According to a market research report, only 14% of companies' SEO can be considered very successful, and limited funds and resources restrict the potential of SEO.
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2. Content Creation Improves SEO
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On the positive side though, many people have recognized the impact content creation has on SEO. Content creation is considered the most effective SEO strategy, 57% of marketers believe that their current content creation is successful, improving the results of SEO itself, and editing relevant content combined with SEO strategies will make it easier for them to achieve their goals.
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Meanwhile, more than half of marketers have improved their SEO approach in the past year and seen results. Such a result is not surprising, and at the same time, it also proves the importance of SEO practice. As search engines continue to evolve and change, marketers must also constantly adjust their SEO strategies. Although marketers may not be able to keep up with the changes in search engines, as long as you continue to adjust and improve, your brand will eventually become famous through SEO.
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Adapting to change is important for the SEO industry, as SEO will have no effect on brand awareness, even with significant investment of money and resources, without an SEO strategy that keeps up with the times.
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SEO is not only a rule, but also a practice that keeps pace with the times.