With the continuous development of SEO, SEO managers face many challenges and difficulties, how to deal with them? Jiexin Network Marketing Agency shares the three most common problems and challenges in SEO project management, and provides detailed solutions for SEO managers.
anyone managesSEO project, Whether it is a project for your own company or a project for a client, you will face various challenges.
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The following Jiexin Network Marketing Agency will show you three common problems and corresponding solutions.
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1. Excessive expectations
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The most common problem with SEO is that many people still lack the understanding of SEO, and they don't know what kind of effect they should expect.


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After all, different people have different views on SEO. Although there are many people talking about SEO and providing various SEO services, there is still no clear definition of how to do SEO, which leads to excessive expectations for SEO. Therefore, we need to let customers understand what we provide and what kind of results we will bring to them.
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case:
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Case 1: Customer A wants moreOrganic TrafficAnd sales leads (Leads, inquiry emails). After six months of SEO work, organic search traffic and leads were up, but the client wasn't happy. why? Because he believes that after he invests in SEO, it should bring double traffic and sales leads to the website.
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Case 2: Customer B's SEO project is in charge of the marketing manager, who knows SEO and knows that SEO takes a lot of time. But customer B thinks that SEO is effective immediately. From the beginning of the project, he kept entering keywords in Google and found that their website did not rank first. So customer B was very angry and ordered the marketing manager to rectify immediately.
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While these are two completely different conditions, they are both very common. As SEO managers, we need to make sure that neither of these things happens, or we risk losing our clients.
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How to handle this situation? The following points can be followed:
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1. Before planning an SEO project, it is necessary to evaluate all past data to predict what kind of results are more realistic. While exact figures are not available, a goal based on past data can be set to keep results under control. If the customer cannot provide the corresponding data, then obtain the data from other customers previously served. Finding clients in a similar industry with similar traffic patterns and marketing budgets can provide a baseline, although results may vary.
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2. Educate and lead at every level. You will usually be working with the company's marketing manager. They need to report to the company. At this time, you need to help them report, provide resources, parameters, explanations, etc. Help them to the best of your ability, and help yourself in turn.
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3. When reporting to customers, only those data that are very important to customers need to be reported. Data that the customer cannot understand or does not care about can be ignored. Reassure clients that you are reporting from the perspective of their business goals.
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2. Resource constraints


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An SEO project is not just involving a certain department of the company. SEO requires a web development team, content editing team, sales lead generation (Lead Generation) team, social media team, etc.
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But the problem is that not all companies have the above teams. The existing team needs to do all the SEO work, and the budget can't support the infinite amount of SEO work.
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case:
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Case 1: Customer C has a foreign aid network team. This web team has a fixed budget and has fixed client-facing hours. But whenever there is a suggestion on SEO technology, customer C has to consider whether to adopt it and when to adopt it. If there is not enough time and budget for this month, then the SEO proposal will have to be postponed for 30-60 days.
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Case 2: Client D has a lot of good SEO ideas, and hopes to put all these ideas into action. They create and edit 2-3 articles per week. But in the past six months, two editorial staff have left. In addition to causing a shortage of manpower, there is still a lot of unfinished content.
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Both of the above cases were affected by resource constraints, which may affect the progress and even damage the results. Being an SEO manager is all about finding ways to get out of the woods and minimize the damage.
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how to respond? The following points can be followed:
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1. Understand resource constraints in advance. In the familiar process, you can try to get as many potential customer resources as possible. Who runs their web development team? Is it full time? How much authority do they have? How many editors are there? What are their current capabilities? If it is indeed limited by resources, if we can know in advance and deal with it in advance, then we can make a plan according to the situation and better prepare the SEO strategy.
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2. Prioritize the best solution. When resources are limited, the best solutions are prioritized. If there are three different options and the client has the time and budget to take only one, then helping them understand that option and explaining why they are doing it will obviously yield the best results.
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3. Specify the time for the implementation of the plan. Sometimes, you have to bite the bullet and do something by yourself. If you pay, you may not have good results, but if you don’t pay, there will be no results, and you may even lose customers or jobs. So think about how you can actually help them and help yourself at the same time.
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3. Unexpected changes
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Prevent problems before they happen. We often hear such words in our lives, and the same is true at work. Change is what happens that is out of our control. Companies are sold, employees leave, budgets are cut, and more. And these are things we can do nothing about.


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In fact, only time is impeccable.
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In life, it is difficult for people to stay in one job for a lifetime. It is quite normal for a job to only work for two or three years.
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case:
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1. Customer E has been working with you for three years, and you have achieved fruitful results. It is also these achievements that made this client famous and attracted the attention of a Fortune 500 company. This company intends to let customer E go to their company to work in SEO.
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2. Client F has worked with you for two years. Your proposal has also been approved by their Marketing Manager. But they had a new marketing director (CMO) who wanted to switch to an SEO service provider he liked.
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In both cases, some things are out of your control. The only thing you can do is do your own job.
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In response to the above problems, the following points can be followed:
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1. Assist customers as much as possible. Even if the client is leaving, we will do our best to assist him. Going back to the case of customer E, we no longer need to be responsible for his website, but we still pay attention to the results achieved before. We can provide them with a list of URLs and related suggestions, so that they will not lose too much traffic when they maintain the website by themselves. Mark the list clearly, because you never know when your work will end.
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2. Keep in touch. Keep in touch with customers by email, telephone, face-to-face, etc. You can send emails, LinkedIn, cards, etc. In addition to showing respect to them, building a good network is also very important. Maybe they will refer you to another company that needs SEO services.
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3. Don't let yourself fall. Whenever a client leaves for any reason, don't take it to heart. Summarize and reflect on it well so that you can do better in the future. Some things are completely irrelevant to you. All you have to do is reflect and move on.
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Summarize
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The SEO business is constantly evolving. The above suggestions are to let you know how to deal with challenges and difficulties.