Recently, there are always some remarks about the disappearance of SEO appearing on the Internet. Is SEO really going to disappear? In this article, Jexin Internet Marketing Agency will tell you that SEO is still here, not dead, and will always be important.
althoughblogBlogging is one of the best ways to improve your online reputation and increase your market share, but blogging is going through a really tough time right now: blogging is overly informative.
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When people read blogs, 81% of consumers trust the information blogs provide. According to Social4Retail statistics, about 6.7 million people use blogs. Although readers want relevant data, the amount of information in the blog is too large, so that the data that readers want is drowned in the content of many blog posts.
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It's no wonder people have been cynical about blogging. Why do they go out of their way to publish words every chance they get that never get noticed online?
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In the past I've certainly argued against this beginner's cynicism about SEO. Find good keywords, and your article will be found by search engines and users who use search engines. This can quickly improve the rankings, and worries about your reputation may disappear.
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But after some big Google algorithm changes, including Panda and Penguin, I've read quite a few articles saying SEO keyword techniques are outdated/or non-existent. Little tips like "keyword work" just don't work anymore.
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Thankfully, I have some examples of how we can and should continue to focus on keywords.
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1. Bring the dead back to life
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Many people think SEO is useless, so its demise is not surprising. In fact, I found an article from 2010 exploring this topic.
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The technology still exists, despite many claiming it will soon die.
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Below is an example. In July this year, Jiexin Network Marketing Agency published a blog, the author suggestedSmall foreign trade enterprisesIt's okay to "stop worrying about SEO". This shows that search engines like Google have become smart and good at delivering good results. You don't even have to work hard to improve website performance, search engines will find your website because it can do anything.
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In October, there was a separate blog post on a foreign marketing website, and the author's attitude was the opposite. In that blog post, they argue that Google is not being smart, but a form of self-preservation, and that the algorithm changes are a bit haphazard. These authors argue that rules that change all the time make it impossible for SEO to do well. Dealing with these changes can mean creating worthless content for the end user, and therefore not good for business.
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Now, these two blog posts show that SEO has a place in the market. But the author also shows that keywords should not be the focus of the author's work, and SEO may not be worth a lot of time.
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2. Why do keywords keep appearing?
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I understand why authors resist the temptation to skip keywords. Articles loaded with the right keywords can feel a bit bot-like. Writers want to have a unique voice, and they want to express their ideas in the best language possible. Loading keywords seems to interfere with the creative process, it seems to mechanize the whole enterprise rather than personalize it.
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Additionally, some bloggers areGoogle Algorithm ChangesIt is also helpless. These authors want to be successful and want their blogs to appear high in search results. They don't like the fact that the owners of the search engines delete the results they won with keywords.
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But are keywords really the enemy of our work as bloggers? Sure, they're a major part of effective SEO, but aren't they part of writing in the electronic age? Jiexin Network thinks they are, and some people seem to agree with us.
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3. LetKey wordsreally works
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Early in an SEO project, bloggers will do some keyword mining to determine the keywords readers are using to find articles on a particular topic. I use the Google AdWords tool, and Wordtracker offers a paid keyword tool that also has good reviews. These searches take some time, but the rewards are huge.
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As Jiexin Internet Marketing Agency said on the blog, keyword research is essentially market research. Searchers type in related words when they want to find something, such as a product, service or facility, and businesses can use this data to better sell their products.
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Individuals can also use this data to uncover reputational issues they weren't even aware of before. If someone is working on a reputation management problem involving the word "revenge porn" and I find out that their reputation has the word "fraud" attached to it, then I have a bigger problem to solve, and Keywords help me discover it.
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These are great perks, but keywords can do so much more. For reputation issues, we hope blogs can serve as persuasion and comfort. This means that the content we write must be convincing, honest and authentic, and they must find themes that readers want. B2B marketers want the same so that their readers stick around to buy a product, and keywords can do just that.
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In another blog, I talked about how to work together to make a good blog, which is all related to keyword research. Experts use keywords to determine which readers are specifically looking for articles based on a keyword, and those additional keywords help them deepen and flesh out their articles. Thus, they are able to grab the reader's attention and keep them engaged.
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Research for in-depth persuasive and convincing blog posts will help you improve your reputation and increase your market share. Consider this, a study by the Forrester Enterprise Marketing Institute and the Online Marketing Institute found that 83% of marketers are not yet able to attach a tangible business value to their online marketing efforts, which they know they should, But they don't know how much it's worth. Jiexin Internet Marketing Agency believes that the same type of data applies to individual bloggers responding to attacks on reputation. They know they should write the article, but they can't prove it will work.
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The key words are saviors because they serve a dual purpose. Articles with good keyword positions can be found by search engines. Keyword research helps writers focus, read and write carefully. And valuable content, which can be measured by click-through rates, product purchases and better online reputation scores.
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So is SEO gone? Absolutely impossible.
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JEASIN from Jiexin Internet Marketing Agency believes that we are just beginning to see the positive effects of putting keywords in the right place. However, the same articles about the disappearance of SEO will continue to appear on the web. As marketers, it's our job to prove those articles wrong.