2015 is coming. I believe that many companies want to achieve a breakthrough in SEO marketing in 2015, so they must prepare early in order to win steadily. Please see below the six major SEO strategy changes in 2015 summarized by Jiexin Internet Marketing Agency for you.
SEO has been constantly developing and changing, constantly updating, and new optimization trends and optimization strategies are constantly emerging. Moz's change history shows that in 2014 alone,Google AlgorithmThere are 13 updates and changes. And these are just the changes that the public can see, there are many invisible changes and updates happening almost every day.
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1. Create andOptimize Mobile Traffic
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In 2012, the US company ComScore predicted that in 2014, the use of mobile data traffic will exceed that of desktop fixed traffic. Google has long believed that responsive websites provide the best user experience. More recently, Google has expanded the way it looks at user experience, including including a "mobile-friendly" symbol next to websites in mobile search results. This really helps users to have a better experience when browsing the website using mobile devices.
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2. Follow Bing, Yahoo and DuckDuckGo etc.Search Engine Optimization
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In 2015, will other search engines besides Google have a larger market share? This seems to be the most important question every year, and recent developments suggest that other search engines may have a larger market share.
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Firefox kicked Google out, and Yahoo is now the browser's default search engine. In 2015, Google also cooperated with Safari (the new browser in Mac OS X, the latest operating system of Apple Computer), and reports showed that Bing and Yahoo
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Two sites are also trying to work with Safari. There is also an optional possibility to replace Google with DuckDuckGo as the default browser in Apple's IOS 8 and OS X operating systems.
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Knowing that alternatives to Google Chrome are growing in popularity and gaining greater visibility through search engines other than Google will help a lot in your SEO efforts in 2015.
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3. Focus onMoving From Keyword Rankings To ROI
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If you or your SEO agency are still focusing on improving keyword rankings and depending on the success of your entire project, it's time to wake up. Rankings can be artificially boosted, and some SEO companies even target useless keywords and say, "Hey look, you're number one!"
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Just imagine, if you were the boss and spent money on SEO every month, which of the following two would you rather hear from your agency?
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"Congratulations, ranking #1 for the keyword 'buy blue widgets online', but we don't know what actual benefit this will bring."
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“The infographic we published last month received 67 backlinks, 45 page redirects, and $2,2480 in revenue.”
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Do you want a pleasing PDF ranking report, or want to know what return your investment can bring?
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4. Pay more attention to social media
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In the past, social media was just a sharing platform. Enterprises would register on each public social platform, and then share related content with others on each platform. And now social media is a marketing channel, but also a channel to serve customers. The social group you're dealing with expects your brand to catch their eye from a more human perspective.
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Focus on two to three social media platforms, and adjust your strategy proactively and flexibly, and the effect will be better. Not only will this generate more leads, sales, and revenue, but it will also help you gain a more loyal following, share your articles, let more people know about your brand, and even have the opportunity to earn backlinks.
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5. Actively strive for external links instead of creating external links all the time
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With all the updates and algorithms changing over the years, one thing remains constant: inbound links are always the most influential, representing trust and authority. That's not going to change -- not just in 2015, but at any time in the future.
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The days of building links on irrelevant blogs and chasing tons of external links just to gamble on the search results are over. Getting relevant links from a high-quality website is very valuable in many ways, including SEO, attracting more traffic, sales leads, and gaining brand exposure. Compared with the previous page ranking and SEO results, the new development and optimization plan will help you better accomplish your work goals in 2015.
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6. Use more precise keywords or search phrases
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The days of optimizing for generic keywords are over. Enterprises have greater search traffic, but cannot attract highly targeted traffic, and the cost of ranking is too high. Using long-tail keywords can not only attract traffic from high-quality "buyers", but also have less competition. Understanding target consumer groups and purchasing patterns, aided by keyword research tools, can help determine precise keywords or keyword groups for later adoption. Business companies are eager to get organic search traffic, and SEO can help them achieve this desire. What SEO changes do you predict for 2015?