SEO is not only website optimization, but also other marketing channels, making full use of offline media, social media, email and other channels to improve the effect of SEO. This article will teach you how to use these channels to do a good job in SEO.
asinternet marketingPeople, sometimes need to consider how to use offline media, social media, email and other channels to improve the effect of SEO.
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Someone once made an interesting statistic around paid travel.
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He found that 93% of users use a search engine before making a purchase, and 86% are doing non-brand queries.
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This statistic just shows that many people use search engines in the purchase process!
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For marketers, the question is: "Are you optimizing for search?" If the answer is yes, then there is another question:
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"Are you optimizing for all search channels?"
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For most SEO professionals, when it comes to search and SEO, only the website comes to mind. However, not only do people use other search channels, they also search based on what they see in other sources.
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For marketers to achieve results, SEO must be in sync with other marketing channels.
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1. Offline channels
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In 2010, a survey report showed that 40% of online search users searched because they were influenced by offline channels. The latest report shows that 67% of users are influenced by offline channels to search online.
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Imagine that 67% of Internet users learned some information on TV, on the highway or while talking on a train, and then they searched online.
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Your job as a marketer is to find answers on your website when people search online. This is when SEO is really needed.
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The biggest challenge marketers face is that users are not searching for your brand when they are searching for current events because they may not remember your brand at all.
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After all, most people just remember the ad, they just pay attention to it.
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As a marketer, you need toSEO strategyCombined with offline marketing strategies, this can ensure that the website can be searched online. Need to know the following aspects:
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1. What kind of slogan do you need?
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2. What kind of storyline is needed?
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3. What kind of image do you need?
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4. What kind of advertising text is needed?
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5. How to make the advertisement easy to understand?
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6. How can people search for this advertisement?
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These questions must be integrated into website construction and other online marketing activities, so that users can search based on the information they remember and find your website.
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The following will take Nike as an example to analyze this problem.
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Nike is a household name. A fantastic commercial was recently launched to commemorate Derek Jeter's final season.
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If you search on Google using derek jeter ad as keywords, you will get the following results (including YouTube videos about Derek Jeter):


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But if you use nike derek jeter ad as a keyword, the following results will be displayed:


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If you use the name on Nike's website, you can indeed find the ad, but none of the pages mention it. Ranking on the first page is Nike's Youtube video, which is not optimized in any way.
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I only found out later that this was Nike's website to make it easier for people to find it. Now here's the problem: If it's so hard to find a Nike ad, it's even harder to find a lesser-known brand.
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2. Social Media
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A survey report shows that 62% of consumers say that their consumption behavior will not be influenced by social media. However, another survey report shows that 90% of respondents believe that if a product is promoted on social networks, they are more likely to buy it.
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Consumers don't say exactly how much social media influences their consumption behavior, but they seek out recommended products from their online friends. In fact, using the suggested search on Twitter, you can find thousands of results:


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The point is that marketers don't just use keywords that can be found online and respond to them, but make sure that you use the right keywords in your updated content that users can find.
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Internet marketing must combine social media and search engines. People no longer only search through traditional search engines. The problem now is that businesses themselves must ensure that people can find them through various channels.
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There are some keywords to use on social media so people can find you. You can use some tools such as webmaster tool data and advertising keyword data to assist you in setting keywords. SEO must also be considered when using social media.
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three,email marketing
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In this world, a large number of emails are sent every hour.
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Therefore, email marketing is also a very effective marketing tool. According to a survey, 42% of respondents believe that email is one of the most effective marketing methods. And 88% of B2B marketers use email as an effective marketing tool.
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But what role can SEO play here?
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Gmail Promotions tab visual enhancements.
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Marketers would have all sorts of concerns if a promotions tab appeared in Gmail. They worry about email open rates going down, click rates going down, whether people will read their emails, whether the data is still rolling over, etc. But one thing is for sure: there are plenty of opportunities here.
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In March, Google rolled out promotional label enhancements, giving email marketers the ability to dress up their emails in a variety of ways.


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For email marketers, using SEO does help to increase the open rate and click-through rate, thereby improving marketing effects.
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If you are an SEO practitioner or email marketer, Jiexin Internet Marketing Agency strongly recommends using promotional tags to enhance the visual effect of emails.
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4. Breaking down marketing silos
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The importance of breaking down marketing silos has been detailed above.
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What needs to be emphasized here is that SEO should be considered by all departments, not just the Internet department, but also the email marketing department and so on. We must have a clear understanding of how our customers find our products.
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Even if all marketing silos cannot be broken, as an SEO marketer, you should pass on SEO concepts to every member of your team. Even a small achievement can go a long way for everyone.