Google SEO work requires not only website repair and link publishing, but more importantly, innovation: create new words, new user experience, new books or movies, and let Google find and include them, in order to get better SEO results .
Assuming the web is a series of pipes, then an SEO expert is a plumber. Just fixing broken links, or building them manually in other ways, won't make you more productive.
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Creativity that everyone can do beyond fine-tuningSEO practicehow is it? Optimization is also actively improving things.
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repair is basic
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Looking at what some SEO practitioners do most of the time, you may notice that their scope of work is quite limited. Most of them are maintenance sites andlink building. Of course, this is a beneficial thing.
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Fixing broken site architecture, messy code, or irrelevant content is aSuccessful SEO StrategiesFoundation. Without this, the rest of the lookalike link building won't work. When it comes to link building, it's not enough to just fix broken links or build links manually through other means.
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When you get creative, that's when you start crafting high-quality optimizations for searchers and people looking for solutions on other channels. So, what is creative? You are creative when you make things right. In a deep sense, modern SEO is about creative work.
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Create words for Google to index
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In traditional SEO, people are still mostly concerned with fixing the site, connecting it, and tweaking it to be Google compliant. Granted, guessing at Google's ranking factors is important, but simply following them and doing nothing else is short-sighted.
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You need to find your own path and create your SEO strategy accordingly. You have to create things that make Google adapt to you in turn.
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One of my favorite techniques is coining words or rehashing old words. Many people think that language is fixed, but in fact it is not. You can create new words, or give new meaning to old words. The only thing you need to pay attention to is when you use new words or put old words in new contexts, others can understand what you mean.
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Come up with new words and you can take the top spot. This is the easiest way.
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You create new words, and Google recognizes you as the original source. The skill required here is to be creative in naming your product. Apple coined the word iPhone. Now, it is one of the most popular keywords in the world. Apple has benefited a lot from it. When you search for the word iphone on Google, Apple's official website, Apple.com, ranks number one. When people want to say Apple or want to connect to it, people talk about the iPhone.
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Create new experiences that get people and Google noticed
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Brilliant words are a good start. But ideally, creating things in real life is even better. It doesn't have to be a meeting or an event, it just needs to make or make news. This is an excellent way to stand out from the crowd in the industry.
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Even age-old PR techniques can help you here. Instead of publishing a press release full of keywords for the Google crawlers to crawl, why not publish something big enough for people to write.
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It can be as small as inviting people to tour the office, or throwing a free barbecue party for your supporters.
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Does BBQ sound far away? not at all. This is actually an instance of one of my clients. We did some outreach to bloggers and influencers and got a couple of links from that. Of course, we also use a new word for it, other people have flash mobs, we have luncheons.
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As scary as it may sound, there are a lot of luncheons. Ideally, the word you come up with doesn't have such a conflicting meaning.
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Real-life link building or optimization realities
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Meetups and events are just an option. In real life, you don't have to do so much. Publishing a book or a small movie is also something new that has never been done before. Then Google has to adapt and find it. It could be on your website, or at least Amazon or You Tube, hopefully by now you understand how it works.
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Create something new that Google has to index. These things cannot ignore common sense, but website factors can be ignored.
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By far the biggest problem with SEO is the website. You try to optimize your website to cater to Google, and when Google fine-tunes its algorithm, your ranking drops, or even worse all your work goes to waste. However, when the content you optimize is about knowledge or reality, Google must obey you.
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When something exists, Google has to make sure they can find it on their search engine. In this way, the future of the website is guaranteed, and the responsibility is transferred accordingly. Google has to be responsible for showing your site in their results, not you to please them.