This article will share the method of using website complementarity for link building, that is, to obtain links from competitors by establishing sub-sites with complementary topics in the industry of competitors, so that your main website can get better link weight.
Assuming that the services provided on your website are complementary to those of other websites, then you can cooperate with this website and exchange links. Whether or not there is competition with the linking site determines whether a link exchange with that site will take place. In this way, splitting or synthesizing your business in one area becomes an importantSEOdilemma.
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Linking to one site or multiple sites?
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For example, an airline hotel website has several different tabs, and many competitors link their sites to these tabs. The website only provides hotel accommodation booking links and airline ticket booking links. These sites all serve the same purpose, but once these tags are integrated on sites with the same domain name, it becomes difficult to get new links from other highly relevant sites in the same domain. because those sites will all see it as a competitor, solink buildingWork cannot continue.
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However, another client will have a different effect by adding a special sub-site. The number of links obtained on the main website is far less than the sum of the links obtained by the new small websites. For example, the keyword combination "winter sports", many of their independent sub-sites rank in the top 20 keywords on the search engine, including snow chains, ski vacations, ski lessons, clothing, weather forecasts, and mountain huts. The current problems are as follows:
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1. Can the value provided by the merged link make the website rank first on the home page? Or are these keywords distributed in the top 20 positions more than only oneKey wordsRanking higher works better.
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2. In a wider field,traffic conversion rateWill it go down? Or increased website traffic conversion due to cross-marketing and a stronger brand?
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3. If a competitor finds that the sub-site is redirected to your website that provides related competing services, will the friendship link be deleted directly?
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4. If you integrate all the small sites, but keep these sites separate, will the links be removed.
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For the best conversion rate, the choice of linking to one website or linking to multiple websites needs to be carefully considered. According to the long-term practical experience of Jiexin Internet Marketing Agency, these two methods can achieve good results. However, Jiexin Internet Marketing Agency recommends a combination of the two, that is, a high-weight domain name website supplemented by multiple thematic sub-sites.
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Those domain names that cover a wide range of topics and have a high weight are more likely to get a ranking boost on more competitive keywords, which must be accumulated through the integration of all topic links. However, it is quite difficult to get links for a domain that covers many topics. Because this website is a competitor to all websites in the same field. So it is easier to get links in the form of topical subsites, and then transfer these weight values ??to the same higher weight main domain name.
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Linkable Thematic Subsites
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In order to achieve the goal of link building, the services and products provided by the special sub-site should be a useful supplement to other sites. What needs to be pointed out here is that let them link to this special sub-site to provide customers with more convenient services and improve the credibility of their own website. This service should not be considered lucrative and therefore costs nothing.
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Attracting links from your direct competitors is extremely difficult. However, through thematic subsites in the middle, your site can also gain relevant links from competitor sites. Setting up a dedicated subsite in order to gain links from your competitors is deceptive, but very effective. Featured subsites don't require you to provide any unprofitable services yourself, and are primarily intended as a way to get links from your competitors.
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1. To get links from travel websites, create a language course comparison website.
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2. Real estate websites can link to the websites of companies that can improve the energy efficiency of homes.
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3. Dating sites can link to those discount promotion sites or romantic restaurant sites.
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4. Online stores can link to websites that provide professional packaging services.
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5. Clothing websites can link to fitness websites, tailoring websites, and other clothing accessories websites.
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6. Fan clubs, community websites and official fan stores all need a dedicated online store, and an online gift store is their best choice.
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All of these are thematic subsites with additional services that complement other related sites and thus allow the corresponding links to be obtained. If your main website is able to get links from your featured subsites on a regular basis, then the main website will end up ranking higher than your competitors' websites.