For foreign trade network marketers, Google keyword research is the focus of Google SEO. Jiexin Network Marketing Agency elaborates for you from four aspects: the concept of keyword selection, keyword phrases, keyword analysis, and competitiveness.
The update of Google's Hummingbird algorithm has caused panic in the industry. But for the development of the entire SEO industry, it is a good thing. because it confines us from that only tocore keywordsFreed from competition. Google's Hummingbird Algorithm provides better answers to users who query with long-tail keywords. Therefore, if the webpage can optimize these queries, then the ranking of the webpage is more likely to be improved. Try to use new methods to research keywords, and you can increase the niche long-tail keywords by 2-3 times.
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The following are the four steps of Google keyword research, including the use of SEO PowerSuite and other related tools:
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1. Concept
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mostinternet marketingPeople just think of keywords that are relevant to their business, and then import those keywords into a tool, like Google Keyword Planner, and then act on the list of keywords that the tool provides. However, user query habits are ever-changing. Users may use hundreds or thousands of keyword combinations to describe the same thing, so we must also provide various possible keywords.
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There are some creative, idea-based approaches you can use to conduct keyword research. For example, "office equipment", keywords related to this word also include chairs, tables, equipment, bedrooms, office design, etc.
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But none of these keywords will appear in the Google Keyword Planner tool. Because the Google Keyword Planner will only provide those words that are most closely related. In order to obtain these keywords, you must first use your brain to come up with as many related keywords as possible. Can check competitors' websites, blogs. In this way, you can discover more keywords, or identify whether your competitors use Google Keyword Planner to formulate keywords, or use flexible keyword strategies.
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Next, use different research methods to find relevant keywords:
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1. Related searches on Google, Bing, Yahoo
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2. Google search input prompt
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3. Yahoo Search Assist
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4. Keywords taken from top competitor tags
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5. According to its keyword database, SEMRush provides relevant keywords
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6. Word Mixer provides different keyword variations
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7. SEO PowerSuite's? Rank Tracker provides keywords recommended by search engines
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Some other better keyword ideas can be gleaned from forum discussions, dictionaries, dictionaries, Wikipedia directories, and some articles related to the topic. The more methods you use, the better. Each method generates new suggestions.
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Two, phrase
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Now, the truly relevant keywords need to be picked out of the vocabulary, and even if the keyword tool provides relevant suggestions, those words that are not related to the product must be eliminated. Keyword tools are not the same as human brains, so the results provided must be judged by humans.
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Why not just use the Google Keyword Planner? Sure, this tool is quick and easy, but it can also be misleading. For example, its monthly search metric is only a rough estimate of search volume for that month, not a precise measurement. And the search volume changes every month. For example, the seasonal keyword "Christmas gift" has 35,000 searches in December, but only 100 in June. Additionally, the competition metric reflects the number of keywords advertisers are bidding on, which is rendered useless if one is doing organic SEO.
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Instead, focus more on longer, less popular keyword phrases. These long-tail keywords won't get a lot of search volume, but they won't be as competitive either. So it's easier to rank up. They are more targeted and of course have a higher conversion rate. The benefit is that these long-tail keywords themselves also cover the core keywords. Therefore, optimizing long-tail keywords is actually optimizing those core keywords with high popularity.
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If you are looking for keyword groups that can convert, you should choose keywords that contain commercial elements, not keywords that contain a lot of information. Choose best-selling keywords such as group deals, coupons, discounts, deals, affordable prices, or free shipping. The product description keywords that people use to search for related products will contain the information they want to know, including reviews, best things, rankings, product categories, special products, and brand names.
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3. Analysis
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Once you have a relevant keyword list, you need to do research on that keyword list. In the past, we relied on search volume indicators, but now we use Keyword Index (KEI) and Keyword Difficulty Index to observe how difficult it is for a keyword to rank well. These metrics list various factors as rating criteria so you can rank keywords based on their difficulty.
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In addition, you can also judge the commercial value contained in the keyword based on the estimated price of the pay-per-click advertisement of the keyword. Some keywords have more commercial elements than others. This also means that people will use these keywords in Google AdWords tools, because these keywords can lead to higher conversion rates and sales.
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4. Competitiveness
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The final step in keyword research is understanding how easy it is to rank high for a keyword, and this is the best way to judge business value.
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Here are the factors to look out for when examining the keywords that appear in Google search results:
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1. Backlinks:Backlinks need to be identified in the search page, and search engines think that backlinks point to a specific page. So the more backlinks your competitors have, the harder it will be for your website to outrank them.
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2. Page SEO:By scanning the title, description, content, and internal link anchor text of competitors' pages, you can evaluate the SEO quality of your competitors' pages.
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3. Content:Usernames love unique and valuable content, and Google search engines even more so. Check the content quality of your competitors' pages.
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4. Main domain name weight:Lastly check the age of your competitors domain names including their rankings, social media popularity.
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If you are new to SEO, then you need to weed out keywords that your competitors already have, even if they have a high keyword index. Many websites are competing to rank for keywords, which gives you the opportunity to rank well. Also ditch those keywords and their phrases with a low KEI index, because these keywords have low competition and low search volume. So optimizing for these keywords is pointless.
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Select the keyword with the best KEI from the remaining keywords. That way, you have a favorable list of keywords with less competition, earning you more search conversions.