With the growth of the market share of paid marketing in foreign trade online marketing, foreign trade companies have to use paid promotion to promote their brands. Jiexin Internet Marketing Agency will answer the questions related to foreign trade paid promotion in detail for foreign trade companies.
Jiexin Network Marketing Agency has received manyForeign Trade EnterprisesClients ask questions about how to best utilize Paid Content Distribution and Paid Social Platforms (“Paid Promotions”). This is a growing concern as content production spills over into digital marketing, making it harder to stand out in international markets and cater to your desired audience.FacebookStopping the "free lunch" of social enterprise distribution makes this issue even more urgent, and sometimes you have to deal with other payment channels.
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But more than simply paying extra, paid promotion is an important part of any overall digital marketing strategy. By using online paid promotions and the advertising tools available, we can take more control over presenting the best user experience, like funneling, delivering the right content to the right people at the right time. Paid promotion has three main functions:
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1. Improve the breadth and depth of content distribution.
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2. Use the powerful target positioning function to drive more qualified traffic.
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3. Acquire, retain, and ultimately lead users to convert.
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Of course, there is no consistent answer on how and why to use paid promotion. Regardless of your ultimate goal, there are two key tasks to achieving success. Jiexin Internet Marketing Agency believes that by doing these two things well, you can lay a solid foundation for your marketing goals.
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1. Define and set a specific audience
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Defining a target audience in digital advertising or paid promotion is very strict, because we are actually manipulating a definition that can be accurately enforced by setting the controls of the PPC interface. Like programming a computer, you need to use tools that can identify,
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Extremely specific, unique terms to break down your definitions. Jeasin advises you not to be discouraged, this is not difficult to do, if you are already a good marketer and have developed some suitable users, then you will definitely win at the starting line!
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Answer the following questions to set specific definitions for the audience for your campaigns and content releases. This is usually the standard for entering a screen when you launch a promotion on Facebook or StumbleUpon.
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Customer Demographics - Our perfect targets for these content are:
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age:Many platforms offer simpler age-based targets, often bracket-type "18-24, 25-36."
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gender:This is also the simple population environment that is generally available. Set up separate "A/B" versions to represent males and females respectively.
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Educational Level/Status:Is your audience reading it? Did they get a degree? Facebook andLinkedInThese parameters are provided.
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geography:Strive to be as specific as possible. In general, country/state/province and metropolitan area levels are options for geotargeting.
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You can also find more options on places like Facebook, like income level, marital status, employment status, etc., which are useful in the B2C marketing process.
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Many platforms will give you the opportunity to define your target audience by interests, so think carefully about relevant topics or subjects that your target audience is particularly interested in or looking for online. For example, liking travel blogs, language learning websites, famous travel writers, cuisines of a particular country, etc. can all communicate a specific type of audience.
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two,Choose a promotion channel
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Once your target audience has been defined and the above questions answered with the best available data, it's time to consider the channel or platform to promote. There are three main factors:
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1. Which platforms have targeting capabilities and can make audiences copy their user information through their content matching?
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Remember to weigh the expected behavior of users on the selected platform and provide content that matches the characteristics of the target. If your audience is not actively using the core services of the platform, then this promotion channel is of no value.
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2. So which platform to choose?
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It's important not to disrupt the user's experience with the content, nor to place it on a channel that doesn't match it. For example, setting a long-form video where it jumps or scrolls tends to be less cost-effective.
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Keep in mind, too, that the selection of different platforms by the media end-device is appropriate, as is the availability of the content.
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What behavioral environment is preferable in order to achieve your goals?
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Jeasin from Jesin Internet Marketing Agency strongly recommends spending a few minutes browsing from the user's perspective before making a decision to think more concretely about the experience you want to create. Choosing a channel is usually a gradual process, but there are some simple, intuitive guidelines to keep in mind when it comes to common goals:
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If you want your content to be shared, promote it through channels with built-in sharing features, such as social media, StumbleUpon, etc.
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If you want users to feel like they "discovered" a piece of valuable content, focus on content plugins (eg Outbrain, Zemanta), discovery tools (eg StumbleUpon), and more configuration (eg subreddits, themed blogs) — depends on accessibility and simplicity.
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If your goal is direct exposure to content at a low price and at a high level, use content discovery plugins and the Display Network. These are relatively low cost, high stock and can easily make your work more eye-catching.
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If the information distributing agency is authoritative, official sponsorship andauthoritative mediaPublicity on a platform or trusted individual publishing platform is a good option, but Jeasin believes that this is often expensive.
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Combining these guidelines is useful for planning more complex goals. For example, if you want to convey a feeling of "discovery" and encourage sharing, then StumbleUpon Paid Discovery can do both - the sponsorship is invisible, the user is in "discovery mode", and SU has the social sharing box in the upper right corner of the page. If the audience is not enough, you can use Reddit andtwitterRetarget shares to drive traffic.
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Campaign planning should not be a dedicated afterthought, the content itself should be derived from expected settings and practicality. Goals are set at the beginning of the process, only then creative development and goals will not and hinder the viability of the marketing campaign. Jiexin Network believes that it is often not enough to flag potential problems just by participating in the conversation!
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Think from the perspective of others (users)
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The most critical part of this framework is targeting your goals based on user acceptance and evaluation in a specific medium. So Jeasin would like to take a second to emphasize the importance of this point.
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It's easy to be egocentric when answering positioning and layout questions in a performance-driven world. Based only on what you want your customers to do in a given situation, or worse, only what you want them to do. Jeasin felt that as a marketer or an advertiser, you must have a lot of responsibility in terms of product knowledge and expectations. It’s extremely important to step back from your own (or company’s) perspective and think about the solution from the user’s perspective.
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What you ultimately need to achieve is not necessarily what you want to do or plan to do through these channels. Take the time to get to know your audience and touch them in a way that will definitely resonate with them.
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Are there any considerations you need to pay special attention to when promoting content? Would you like to know more guidelines? Welcome to contact Jiexin Network Marketing Agency and reply to inform.